In partnership with Edy’s Ice Cream, Showcase Cinemas has opened its first Edy’s Scoop Shops at select locations throughout Massachusetts and New York.
"We are very excited to begin our new partnership with Showcase Cinemas," said Eileen O'Toole, category and customer manager, foodservice, for Edy’s. "Our Edy’sScoop Shops will offer movie-goers a variety of ice cream flavors, including classics like strawberry and chocolate and some of our extra indulgent options like Fudge Tracks and Espresso Chip."
"We always strive to make the movie-going experience the best it can be, and we're thrilled to partner with Edy’s to provide delicious ice cream options for our guests, including sundaes, shakes and more," said Mark Malinowski, vice president of global marketing for Showcase Cinemas. "There's nothing like the experience of seeing a film on the big screen with some freshly-popped popcorn and a sweet treat like an Edy’s ice cream cone or sundae, and we know our guests are going to love this new addition to our cinemas."
The new Edy’s Scoop Shops have opened in Massachusetts at Showcase Cinema de Lux Blackstone Valley, Showcase Cinema de Lux Legacy Place, Showcase Cinema de Lux Lowell, and Showcase Cinema de Lux Patriot Place.
Current New York locations include Showcase Cinema de Lux City Center, Showcase Cinema de Lux College Point, Showcase Cinema de Lux Farmingdale, Showcase Cinema de Lux Island 16 and Showcase Cinema de Lux Ridge Hill. A Scoop Shop is coming soon to Linden Blvd. Multiplex Cinemas.
Showcase Cinemas www.showcasecinemas.com