Studio Movie Grill has installed Ultraleap touchless interactive advertising kiosks. The company sees them as a way to ensure patrons a safe and clean environment but also as a way to extend big screen content into its lobbies.
Ted Low, vice president, brand and marketing at Studio Movie Grill said, “As moviegoers return to our theatres, craving the experience that we all love, a safe and engaging environment are key areas of focus for us. We are excited to showcase a new interactive touchless solution from CEN, powered by Ultraleap’s innovative mid-air haptic technology. We believe CEN’s latest interactive product will not only engage our guests but create an extension of the big screen in our lobbies.”
The touchless kiosks from CEN, the digital out of home movie theatre network, will run standard display advertising and touchless interactive content harmoniously. The installations include Ultraleap’s hand tracking and the world’s only mid-air haptics which will engage and immerse moviegoers. The touchless kiosks will also limit the spread of germs providing a safe and natural interaction with digital content.
A study conducted by Ultraleap found that people are 1.8 times more likely to interact with touchless technology, compared to touchscreens in the post-pandemic world. In another study, interactive digital signage was shown to move the needle across a range of measures, from dwell time all the way through to purchase intent. In the cinema lobby context, this resulted in a directional estimate of sales uplift of up to $15,000 per interactive screen over the course of a typical 3-week campaign**.
Saurabh Gupta, director of OOH products at Ultraleap said, “CEN’s kiosks are providing health and safety reassurance to consumers at a crucial moment for movie theatres. They are also providing exciting experiences for consumers ready to come back to the cinemas.”
Kevin Romano, CEO and founder of CEN Media Group said, “We are excited to see cinemas re-opening around the world. Safety is always paramount, but it doesn’t have to come at the expense of the user experience. We have addressed those issues head on with the installation of Ultraleap’s touchless technologies which provide safe and clean interaction while engaging the consumer in a compelling new way.”
Christine Martino, executive vice president, national ad sales said, “This data underscores the power of the cinema experience and how behavior of moviegoers is driving the box office recovery. While pandemic uncertainties remain, we are confident that given the strong slate in the coming months, moviegoers will continue to come back in droves – and there is simply no better place to engage with this passionate and highly engaged group than on the big screen.”