Arena Cinemas’ Sihlcity in Switzerland today became the first theatre in the world to install a Samsung 3D Cinema LED Screen. Imaculix designed and installed the screen.
“Samsung is thrilled to be able to debut the world’s first 3D Cinema LED screen in Switzerland,” said Seog-gi Kim, executive vice president of visual display business at Samsung Electronics. “We hope that more movie-goers can experience the Cinema LED screen firsthand as we look to partner with more theaters around the world.”
The Digital Cinema Initiatives-certified high dynamic range screen stretches nearly 10.3 meters (33.8 feet) wide and 5.4 meters (17.7 feet) in height, and features nearly nine million pixels.
The company says the screen delivers 4K resolution (4,096 x 2,160) and peak brightness levels nearly 10 times greater (146fL) than the common cinema standard (14fL). It’s paired with audio technologies from Harman International’s JBL Professional brand.
“Zurich is one of Europe’s burgeoning hubs for the film industry, and an optimal location to introduce a pioneering technology like the Cinema LED screen to the region,” said Eduard Stöckli, owner of Arena Cinemas. “The display’s streamlined design also allows our Sihlcity theatre to remove its projector closet, making room for additional seats and allowing us to deliver a more complete, comfortable and innovative setting for our guests.”
First introduced in July 2017, Samsung’s Cinema LED screen has been successfully installed in theaters in Seoul and Busan, Korea and Shanghai, China. The Arena Cinemas partnership marks the first implementation of Samsung’s Cinema LED display in Europe and is the world’s first 3D Cinema LED screen.