Majid Al-Futtaim’s Vox Cinemas is introducing CtrlMovie, the region’s first interactive movie experience, which lets the audience decide how the plot of the movie unfolds. The new interactive experience will launch in the UAE and Saudi Arabia on August 5.
Moving Image Technologies and SNDBX, a leading promoter and manager of amateur gaming and e-Sports leagues hosted in cinema auditoriums, have announced a strategic partnership to bring the full theatre experience to the gaming and eSports market.
Last night the popular app HQ Trivia unveiled HQ Movie Trivia Night, a game show for passionate film buffs and families bringing you questions on your favorite motion pictures. Presented by Tribeca in partnership with National CineMedia HQ Movie Trivia night will air live every Wednesday at 9:00 p.m. EDT. Players compete for a $5,000 prize.
Boston-area theatre Showcase SuperLux has launched a new program that elevates the cinematic experience through specially curated artwork installations and live performances by noted local musicians. In addition to the superior comfort, dining and entertainment offerings available at Showcase SuperLux, guests will now enjoy ongoing arts programs inspired by classic and current films.
Last July the Event Cinema Association announced that Grainne Peat would be its new managing director, replacing founder Melissa Cogavin who left to pursue other opportunities. Cogavin, who established the ECA in 2012 left behind an internationally recognized brand and the primary trade body for the alternative content sector. By all accounts, she left the ECA in good hands. Since taking the reins officially last October, Peat has quietly put her own stamp on things.
Fathom Events is expanding its distribution beyond the cinema with the announcement of its new Fathom Affinity Network. The company is partnering with Faith Content Network to reach nearly 800 churches nationwide, located in additional markets outside its current exhibition partner locations. This partnership will provide theatrical-quality faith and inspirational content to underserved audiences across the country.
As the line between cinemas and amusement parks continues to blur, the Ymagis Group has announced plans to open several dozen virtual reality adventure parks and at least 200 arcade sites in partnership with cinema exhibitors worldwide by the end of 2020. Since Ymagis Group was founded, the company says it has pursued an innovation policy designed to put it at the heart of the digital transformation of the entertainment industry. Today, this industry is experiencing a new revolution with the irruption of virtual reality technologies. Halfway between cinema and video games, virtual reality is already a global phenomenon benefiting from an advanced technological environment
Screenvision Media today announced that to date it has signed 28 exhibitor partnership contracts, representing 1,715 total screens across the nation. “At Screenvision Media, we take great pride in the strength of our relationships with our exhibitor partners,” said Darryl Schaffer, executive vice president of operations and exhibitor relations, Screenvision Media. “The renewal of existing partnerships and the addition of exciting new exhibitors to our roster both speak to the strength and stability of our core network and our ability to deliver real value to exhibitors nationwide.”
Screenvision Media has announced new gaming episodes for their Front + Center preshow. Produced by the company’s in-house creative team, 40 Foot Solutions, the new episodes feature gaming expert Jessica Chobot giving moviegoers a preview of some of the industry’s latest innovations and technological advancements.
Screenvision Media has debuted the latest preshow content for its Reel Food series, featuring food and lifestyle expert Chadwick Boyd. The episode – created by Screenvision Media’s in-house creative team, 40 Foot Solutions – is running nationwide as part of Screenvision’s Front + Center preshow and will continue through August 23, during the height of Alaska wild salmon season.