Samsung Disrupts the Cinema Market
For a company that’s relatively new to the professional cinema business, Samsung has had an impressive year and there are no signs it’s slowing down. In March at CinemaCon 2017 in Las Vegas, and working with GDC Technology, the company created a major stir by unveiling its prototype LED Cinema Screen. Two months later it finalized its $8 billion acquisition of audio giant Harman International, including, importantly here, the JBL cinema group. Following that, and in short order, the company received DCI-compliance certification for its LED screen technology and installed its first commercial cinema screen in South Korea. A few weeks ago, Samsung installed a second LED screen in the same South Korean theatre. In just seven months Samsung has seriously disrupted the professional cinema market.