Business

NATO Defends Exclusive Theatrical Releases

Mon, 07/19/2021 - 09:54 -- Nick Dager

In a strongly worded statement, the National Association of Theatre Owners defended the practice of exclusive theatrical release windows for exhibitors and used Disney’s latest movie, Black Widow, as its prime example. Here is NATO’s statement in full: “Black Widow’s excellent reviews, positive word of mouth, and strong previews and opening day total ($13.2 million/$39.5 million) led to a surprising 41 percent second day drop, a weaker than expected opening weekend, and a stunning second weekend collapse in theatrical revenues. Why did such a well-made, well-received, highly anticipated movie underperform? Despite assertions that this pandemic-era improvised release strategy was a success for Disney and the simultaneous release model, it demonstrates that an exclusive theatrical release means more revenue for all stakeholders in every cycle of the movie’s life.

Fathom Events to Present Laika’s Coraline, ParaNorman

Mon, 07/19/2021 - 08:51 -- Nick Dager

Fan favorites Coraline and ParaNorman are coming back to theaters to celebrate the 15th anniversary of Laika Studios. The two titles will be presented in their entirety and will feature exclusive bonus content that reveals the unique creative process behind Laika’s extraordinary films. Fathom Events is presenting the films in conjunction with Laika, Shout Factory and Park Circus.

Unique X, Flix Media Sign Deal for Advertising Accord across Latin America

Thu, 07/15/2021 - 09:30 -- Nick Dager

Flix Media, the largest cinema advertising sales company across Latin America, has just signed a long-term deal with cinema software company, Unique X, to supply Advertising Accord to 14 territories Flix operates in: Colombia, Argentina, Chile, Ecuador, Paraguay, Peru, Bolivia, El Salvador, Costa Rica,Curazao, Guatemala, Honduras, Nicaragua and Panama.

MetaMedia Announces Major Investment from Pixelogic

Wed, 07/14/2021 - 11:34 -- Nick Dager

Upon surpassing a key milestone of 1,000 installed screens, MetaMedia, the, cloud-based entertainment technology company for cinemas, drive-ins, and other out-of-home venues, announced today that Pixelogic, a global provider of content localization and distribution services for the media and entertainment industry, has made a major investment in MetaMedia to accelerate its global expansion.

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