Cinema Advertising

NCM, Screenvision Integrate with Nielsen’s The People Platform

Mon, 06/10/2024 - 08:27 -- Nick Dager

National CineMedia and Screenvision Media announced that their cinema audience data will now be integrated into the Nielsen All Minute Respondent Level Data feed for the first time. The People Platform, a cloud-based mobile and location technology company, which is an industry leading measurement partner, will manage the AMRLD feed integration

New Screenvision Research Documents Effectiveness of Cinema Advertising

Thu, 05/30/2024 - 11:17 -- Nick Dager

Screenvision Media has released a media attention study that offers compelling insights into the effectiveness of ads in the cinema environment and positive advertising outcomes. Jennifer Friedlander, Screenvision's senior vice president of insights and measurement said, "We've been laser focused on proving out consumers attention in the cinema space. Since 2023 attention became a buzzword and an emerging metric to measure the quality of an impression."

Spotlight, Cinépolis Extend Long-Term Partnership

Wed, 04/24/2024 - 10:04 -- Nick Dager

Spotlight Cinema Networks and Cinépolis Luxury Cinemas today announced an extension of their long-term partnership which includes adding 47 more Cinépolis screens to Spotlight's national theatre network. As of April 1, 2024, Spotlight will represent all of the Cinépolis U.S. luxury locations, inclusive of five Moviehouse & Eatery theatres located across Dallas and Austin, Texas.


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