Cinema Advertising

Digital Out of Home Advertising Rose 24 Percent in 2022

Wed, 03/29/2023 - 11:13 -- Nick Dager

Out of home advertising revenue increased 20.7 percent in 2022 compared to the previous year, accounting for $8.6 billion, according to a new report from the Out of Home Advertising Association of America. A key driver for the year, the digital out of home segment, which includes cinema advertising, jumped 24.2 percent compared to 2021, according to the OAAA data.

NCM Launches Young Lions Competition Represent!

Tue, 01/10/2023 - 11:31 -- Nick Dager

The U.S. Representative for Cannes Lions International Festival of Creativity National CineMedia have announced the launch of the 2023 Young Lions Competition. The 2023 Young Lions competition opens the door to up-and-coming creative professionals, with an intense focus on smart, strategic, original ideas across disciplines, and an increased emphasis on diversity, equity, and inclusion. It is the most prestigious creative competition for today’s rising stars in the creative, media, public relations, and digital industries.

Cinemataztic Launches First Addressable Cinema Campaign

Wed, 01/04/2023 - 12:42 -- Nick Dager

More than 65 percent of global media spend is digital and the share is growing year on year. Cinema’s share of digital media budgets has until today been relatively small, but by making digital profiled cinema inventory accessible to the programmatic ecosystem, this is now changing. Late last year, what the Danish media company Cinemataztic says is the first addressable cinema campaign was launched at Nordisk Film cinemas in Denmark for the Nordic telco brand, Telia.


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