National CineMedia is now showing the Creative Coalition’s new COVID-19 vaccine PSA in movie theatres around the country. The spot, titled Be There. This Is Your Shot and starring Academy Award-winning actor Morgan Freeman, urges Americans to “Trust science. Get the vaccine.” The PSA was produced in partnership with the National Blue Ribbon Task Force to Stem COVID-19 Vaccine Hesitancy, led by The Creative Coalition and Yale University School of Public Health.
Zurich-based cinema advertising agency Copine has signed a five-year agreement to deploy Unique X's Advertising Accord software to innovate the sale of cinema advertising to and ensure automated delivery to the cinema screens of their Swiss exhibitor partners.
National CineMedia and the American Television Media Group, a nationwide provider of digital-out-of-home advertising, have united in a new advertising sales relationship that will allow brands to connect with movie fans through high-definition toppers located on FCTI ATMs at 7-Eleven stores nationwide.
MetaMedia today announced the promotion of Frank Bryant to chief operating officer. Reporting directly to MetaMedia CE Jason Brenek, Bryant will help focus the organization on the execution of operational and strategic plans and oversee functions related to the acquisition and delivery of content from studios and other suppliers, deployment and logistics, project management, marketing, legal and corporate strategy.
Screenvision Media and Velocity are partnering to deploy an in-lobby digital media network. The partnership enhances Velocity's position in the digital out of home media network by adding additional advertising touchpoints throughout the moviegoing experience.
National CineMedia and Unique X are launching Advertising Accord, an upgraded version of the cinema advertising management software system. The companies have worked together over the past two years to jointly develop and tailor Advertising Accord for the specific needs of the U.S. market. The new version will now manage all inventory for NCM’s Noovie pre-show and movie theatre lobby products across NCM’s network of 57 leading national and regional theater circuits including AMC, Cinemark, and Regal Entertainment Group.
Cinema advertising network National CineMedia and Ziosk, a leading restaurant technology platform for guest engagement, are reimagining entertainment at the table with a new digital out-of-home relationship. The new NCM/DOOH group, which was created to further unite brands with audiences beyond theatres in a variety of complementary venues, will sell Ziosk media inventory alongside NCM’s Noovie entertainment content and trivia programming on Ziosk’s national restaurant entertainment and media network
National CineMedia and Harkins Theatres, the fifth-largest exhibitor in America, have signed a long-term cinema advertising affiliate agreement to bring NCM’s Noovie pre-show entertainment program to millions of Harkins movie fans across the Southwest. With the addition of Harkins Theatres, NCM’s national theatre network now includes all of the top five exhibitors in the country.
Redbox is partnering with Screenvision Media to expand its opportunities for advertising to its millions of customers across the United States. With Screenvision Media, Redbox bolsters its ability to provide national, regional, and local advertising to its 40+ million customers across its entire entertainment and marketing ecosystem delivering hundreds of millions of video and display impressions through digital out of home, web, app and connected TVs. Redbox and Screenvision Media will combine efforts under Redbox's Redbox Connect advertising sales arm.
National CineMedia and Screenvision Media have selected Epicenter Experience’s the People Platform to measure cinema advertising audience traffic. Through its cloud-based mobile technology, the People Platform enables authentic conversations between individual consumers and companies in near real-time to unlock a comprehensive understanding of customer experience and behavior.