Specsavers has teamed up with Cineworld Cinemas to bring its renowned Should’ve humor to the big screen. In a first of its kind partnership, Specsavers will be the first advertiser to stage a takeover of non-standard media placements that humorously disrupt the cinema environment.
Val Morgan Cinema has launched its sponsorship for a new season of outdoor cinema called Moonlight Cinema.
It’s not all rainbows and butterflies in the Sharma cinematic universe, the family made famous by the British series Bridgerton. And a new cinema advertising campaign for the Australian New Zealand Banking Group created by TBWA\NZ highlights takes advantage of this. In fact it's high-drama, and there is no better place for drama than the cinema, with this Hoyts cinema-exclusive spot running as the switch off your phone prompt.
Fans of independent cinema in the U.K. will be seeing ads from Kia on some of their favorite cinema screens, as Kia has renewed its deal with U.K. in-cinema advertising platform Digital Cinema Media and formed a new partnership with Pearl & Dean.
Earlier this month, moviegoers at the PVR Inox theatre at the Orion Mall in Rajaji Nagar, Bangalore were treated to a captivating spectacle. The campaign successfully made an impact to 9,000 viewers over a three-day period. The event introduced a revolutionary unboxing experience using holographic technology.
The London-based cinema advertising company Digital Cinema Media has announced the nominees for the eighth annual Digital Cinema Media Awards, held in partnership with Campaign. The competition, which is judged by a panel of leading experts, aims to celebrate and reward the best strategic use of the cinema medium and most outstanding big screen campaigns created by the media industry in the past year.
Advance Market Analytics has published new research entitled Global Cinema Advertising Market Insights to 2030. According to the company, the research includes evolving trends, drivers, restraints, and opportunities generated by targeting market-associated stakeholders. It says that the growth of the cinema advertising market was mainly driven by the increasing research and development spending across the world.
The British cinema advertising firm Pearl & Dean has brokered a film partnership between Boots’ suncare brand Soltan and Illumination’s exciting new chapter of Minions mayhem, Despicable Me 4, to encourage families to take care during their summer holidays with sun protection. Illumination’s Despicable Me 4 arrives in UK cinemas July 12.
India’s cinema advertising company UFO Moviez has launched ProCat, a new web-based platform providing data-driven insights for advertisers.
National CineMedia and Screenvision Media announced that their cinema audience data will now be integrated into the Nielsen All Minute Respondent Level Data feed for the first time. The People Platform, a cloud-based mobile and location technology company, which is an industry leading measurement partner, will manage the AMRLD feed integration
