Cinema Advertising

Seedooh Launches Cinema Ad Verification Technology in Australia, New Zealand

Wed, 11/23/2022 - 11:33 -- Nick Dager

Seedooh has launched what it says is the world’s first independent cinema-based ad verification technology, bringing a new level of transparency to cinema advertising in Australia and New Zealand. This comes at a time when cinema advertising across Australia and New Zealand is experiencing the strongest post-COVID ad spend resurgence of all media. The integration, available from today across Hoyts Cinema locations in Australia and New Zealand, will further extend across Val Morgan’s exhibitor network in the coming months.

Moviegoers “Highly Active Consumers,” New Study Says

Mon, 11/21/2022 - 08:36 -- Nick Dager

The consumer purchase data platform Affinity Solutions and National Cinemedia have unveiled a report that the companies say proves a predictive relationship between in-theater movie experiences and elevated consumer spend. The study entitled Economic Impact Study: Moviegoing as an Indicator of Spend analyzed NCM audiences of more than eight million moviegoers per week and their spending habits.

NCM, Spotlight Create the Elevate Cinema Network

Wed, 10/19/2022 - 09:09 -- Nick Dager

National CineMedia and Spotlight Cinema Networks announced a strategic sales relationship, the Elevate Cinema Network. This collaboration will combine nearly 1,500 premier NCM screens with Spotlight’s existing premier network of more than 1,200 screens to bring Elevate’s network to 2,700 blue chip screens available for cinema advertising through Spotlight. Elevate will provide unprecedented reach and recall to brands targeting the upscale, educated, adult demographic with disposable income.

Screenvision Media, Cielo Sign Electronic Delivery Agreement

Mon, 10/17/2022 - 08:50 -- Nick Dager

Cielo and Screenvision Media announced today that they have closed an agreement to move Screenvision Media to 100 percent electronic delivery. The companies have a long-standing partnership that began in 2017. This new agreement takes the relationship a step forward and enables Screenvision to achieve 100 percent electronic delivery of advertising content to exhibitors, significantly saving costs of operations and optimizing resources for the exhibitors.

Sixth Annual Digital Cinema Media Awards Announced

Thu, 09/22/2022 - 15:22 -- Nick Dager

The sixth annual Digital Cinema Media Awards, held in partnership with Campaign, took place this week at BAFTA. Leading figures from the media and advertising worlds came together to celebrate and reward the most impactful cinema advertising work created by the industry. The big winners on the night were Disney+ The Walking Dead and Publicis Imagine’s Frighteningly Good: How Disney+ Jump Started Their 18+ Audience campaign.

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