Inox today announced the launch of its second multiplex in the Indian city of Mysuru at Centro. The new multiplex has four auditoriums with a total of 474 seats. Inox now operates 16 multiplexes with 66 screens in the state of Karnataka.
At this year’s CineAsia, being held December 5-8 in Bangkok, Thailand, Cinionic will present its 2022 Innovator Award to Toho Cinemas for their work to deliver elevated cinematic experiences to moviegoers throughout Japan with laser projection.
The British cinema advertising company Pearl & Dean has partnered with Black-led art and cultural organization, Underexposed Arts, for a first-of-its-kind photographic cinema campaign called The Next Gen collection. In addition to appearing within the ad reel, the Underexposed Arts creative will feature in selected screens at the end of the Black Panther: Wakanda Forever.
Strong Technical Services, a wholly owned subsidiary of Ballantyne Strong, has announced the launch of its new content management service, designed to streamline booth operations for its cinema partners.
Seedooh has launched what it says is the world’s first independent cinema-based ad verification technology, bringing a new level of transparency to cinema advertising in Australia and New Zealand. This comes at a time when cinema advertising across Australia and New Zealand is experiencing the strongest post-COVID ad spend resurgence of all media. The integration, available from today across Hoyts Cinema locations in Australia and New Zealand, will further extend across Val Morgan’s exhibitor network in the coming months.
Mega Filem Enterprise and Qube Wire will operate a content delivery network serving all cinemas in Malaysia and Brunei. Qube Wire’s global cloud delivery platform is known for its ease of installation and operation. It provides a secure, efficient way to deliver content and keys for what the companies say is less money.
Seef Properties has signed an agreement with the Bahrain Cinema Company Cineco, under which Cineco will manage and operate Al Liwan Cinema at the Al Liwan mixed-use project, which is being developed by Seef Properties in Hamala in the Northern Governorate.
The consumer purchase data platform Affinity Solutions and National Cinemedia have unveiled a report that the companies say proves a predictive relationship between in-theater movie experiences and elevated consumer spend. The study entitled Economic Impact Study: Moviegoing as an Indicator of Spend analyzed NCM audiences of more than eight million moviegoers per week and their spending habits.
The Chosen Season 3, presented by Fathom Events, opened in theatres across the United States November 18 and, its producers say, was expected to do very well at the box office.
Showcase Cinemas today announced the official opening of its newest theatre, the Showcase Cinema de Lux Hanover Crossing, in Hanover, Massachusetts. Serving the entire South Shore community, the new theatre will open with films including the much-anticipated Black Panther: Wakanda Forever, Lyle, Lyle Crocodile, Black Adam, and She Said.