Exhibition

Exhibition Needs Immersive Experiences

Thu, 05/19/2022 - 08:31 -- Robb Wagner

Today’s movie theatre operators are facing a dilemma: While they’ve made investments and improvements that were supposed to keep their theatres full, too many seats remain empty, and they don’t have endless resources to keep throwing at improving their experience. What’s the solution? In my opinion, operators don’t need to do things better. They need to do things differently. I firmly believe the movie theatre of the future will offer hyper-focused content and be experiential.

Tags: 
Stimulated-Inc.

Fathom, Sony Bringing Fifth Element Back to the Big Screen

Tue, 05/17/2022 - 12:04 -- Nick Dager

Fathom Events and Sony Pictures Home Entertainment are giving fans a chance to relive the Summer of ’97 by bringing Luc Besson’s groundbreaking The Fifth Element back to cinemas nationwide in celebration of the film’s twenty-fifth anniversary. The two-day only presentation is in theatres on June 26 and June 29 at theatres across the United States. The theatrical presentation will also offer audiences an interview with Besson plus outtakes from the film.

Christie Acquires Brass Roots Technologies’ Assets

Tue, 05/17/2022 - 10:10 -- Nick Dager

Christie Digital Systems has acquired the assets of Brass Roots Technologies, an Allen, Texas-based technology innovation company specializing in consulting and the engineering design of advanced optics and electronics for high-performance display and imaging systems. All current employees of Brass Roots Technologies have transferred to Christie and the operations will remain in Allen, Texas under the Christie name.

Elevating the Moviegoing Experience

Mon, 05/16/2022 - 12:38 -- Nick Dager

By all accounts, CinemaCon 2022, was a huge success. Attendance at the show, which was held in late March at Caesars Palace in Las Vegas, was higher than even in pre-pandemic years. The overall mood of people afterward was of a renewed sense of confidence in the motion picture business as a whole and, especially, of the future of movie theatres as the best place to fully enjoy a feature film. I recently spoke with Wim Buyens, CEO of Cinionic, the joint venture between Barco, CGS, and ALPD, to get his feedback on the show. Not surprisingly, he too left CinemaCon feeling upbeat.

Tags: 
Cinionic

Showcase Completes Renovation of Warwick, Massachusetts Cinema

Mon, 05/16/2022 - 12:24 -- Nick Dager

Showcase Cinemas has completed the multi-million-dollar renovation of its landmark Showcase Cinemas de Lux theatre on Quaker Lane in Warwick, Massachusetts. To celebrate the occasion, Showcase is inviting the public to come to the cinema on May 21 to experience the updates in person with $5 movie tickets, activities, music and more.

Screenvision Introduces New Digital Products for Smarter Media Planning

Mon, 05/16/2022 - 12:21 -- Nick Dager

Screenvision Media has added a suite of new digital products that will allow for smarter media plans to deliver on the bottom line for the company's advertising partners. The new products were announced during the company’s recent 2022 Upfront presentation. The offerings include Trailer Pack and Cinelytics.

Pages

Subscribe to Exhibition