Immersive Entertainment

Sony Commits to Fifteen ScreenX Films

Tue, 08/03/2021 - 12:10 -- Nick Dager

CJ 4DPlex and Sony Pictures Entertainment today announced a multi-picture, multi-year deal adding up to 15 films over three years to play on CJ 4DPlex's immersive, panoramic, 270-degree viewing experience ScreenX. The deal begins with Venom: Let There Be Carnage in September, that will play in more than 350 ScreenX auditoriums across the country and around the world.

Cineum Cannes Opens with Flexound

Tue, 07/13/2021 - 11:28 -- Nick Dager

Cineum Cannes is the first cinema in France fully equipped with immersive sound, and the second cinema with all laser projection. Designed by architect Rudy Ricciotti, the Cineum Cannes multiplex has 12 cinematic theatres with a total capacity of nearly 2,400 seats in a spectacular architectural setting. In the pursuit to offer the audiences exceptional cinematic experiences, Cineum Cannes has partnered with the best audio brands such as Imax, DTS, Dolby and Flexound Augmented Audio.

Black Widow Released in ScreenX

Mon, 07/12/2021 - 10:22 -- Nick Dager

In yet another sign that the motion picture business is emerging from the worst of the pandemic, over the weekend, the Walt Disney Company Marvel Studios action film Black Widow was released in the ScreenX format. ScreenX, from CJ4DPlex, is the world's premiere multi-projection system that provides a 270-degree panoramic film viewing experience.

Enter the Flying Theatre

Mon, 06/21/2021 - 11:30 -- Nick Dager

In the early 1990s, a vast expanse of farmland in central Zhejiang, China, was procured by the Hengdian Group. The goal was to build an expansive film studio and later adding attractions to turn it in a theme park that recreated thousands of years of Chinese history and culture. Today, Hengdian World Studios is known as the largest film studio in the world, spanning over 370 hectares. Hengdian World Studios is always looking to continue to innovate and expand for the 20 million tourists which visit each year. In its latest venture, visitors are plunged into a so-called Flying Theatre, installed inside the Qin Palace set.

Starlings Backs Kino Interactive Movie

Mon, 06/07/2021 - 13:05 -- Nick Dager

Kino Industries, creator of the interactive CtrlMovie technology that gives film and TV audiences real-time collaborative influence over the direction of a project’s plots and characters, has entered into a creative and co-financing partnership with Rocketman financier Starlings Entertainment. The announcement was made by Kino Industries CEO Chady Eli Mattar, president Scott C. Silver and Starlings Entertainment CEO/executive producer Karine Martin.

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