For the first time in more than thirty years, cinema lovers in Kashmir, the northernmost geographical region of the Indian subcontinent, will be able to see films on the big screen. Jammu and Kashmir Lieutenant Governor Manoj Sinha this week inaugurated the valley’s first multiplex in the Sonawar area of the city.
Cinépolis, India’s first international and the world’s second largest movie theatre circuit by attendance, has announced the screening of an exclusive set of matches of the Asia Cup Live in partnership with Asian Cricket Council.
Christie has announced that it is the official projection partner for Big Cine Expo 2022, which is billed as the only convention and tradeshow for the single screen, multiplex, malls, and the theatrical distribution industry in India.
Amazon’s Alexa team has created an immersive 30-second cinema commercial, designed to reinforce the message that Alexa makes smart homes easier. The commercial begins with a voice-over giving a command to Alexa to dim the lights. To the audience’s surprise, not only do the lights in the film dim, but the theatre lights dim as well.
GDC Technology Limited announced today that the company will showcase its latest products at Big Cine Expo 2022, an interactive and value-added platform for theatre owners, equipment manufacturers, system integrators and the user community for single-screen and multiplex cinema entertainment in Asia and India. Big Cine Expo will take place August 16-17 at the Chennai Trade Center.
PVR Cinemas has announced its latest innovation in the in-cinema advertising space since its come-back after the pandemic by introducing 270-degree on-screen experiential cinema advertising to drive higher excitement for brands. Leading car manufacturer Maruti Suzuki is the first advertiser to use this platform to launch its new 2022 Maruti Suzuki Brezza.
Big Cine Expo’s tradeshow and convention will be held August 16-17 at the Bombay Exhibition Center in Mumbai, India. This event is designed to add value to single-screen cinemas, multiplex cinemas, and business-to-business stakeholders of cinema and entertainment. Big Cine Espo is the only cinema exhibition convention and trade show specifically for the burgeoning cinema exhibition market in Asia and India.
Cinema chains PVR and Inox said they have received the approval of the Securities and Exchange Board of India for their merger, clearing an important step in the regulatory process. The two companies announced in March that they were planning a merger to create India’s largest multiplex chain with a network of more than 1,500 screens.
PVR Cinemas, India’s largest film exhibition company, has announced an expanded preferred partnership agreement with Cinionic. Under the terms of the agreement, Cinionic will install Barco Series 4 4K laser projection systems in 500 PVR Cinemas auditoriums.
PVR Cinemas, India’s largest film exhibitor, has introduced experiential in-cinema advertising for what it says is the first time in the cinema advertising domain. The innovation in collaboration with Xperia Group, an out-of-home media company hopes to create immersive experiences for the consumer for advertising content across different touch points in the cinema.