Christie is marking a decade of collaboration with the Shanghai International Film Festival as the event’s exclusive cinema projection partner. “This is the tenth consecutive year that Christie has partnered with the SIFF, which is one of the largest and most prestigious film festivals in Asia, by serving as its exclusive cinema projection partner,” said Lin Yu, vice president, cinema sales for Asia, Christie. “It is an honor for us be associated with the SIFF, supplying our cinema projectors for screening feature films from around the world that are distinguished by their artistic excellence. It is a perfect combination of ‘art and technology’, and we are fully committed to delivering the best possible image on screen that allows all audiences to enjoy an immersive and highly satisfying cinema experience.”