Screenings of Imagine Dragons: Smoke + Mirrors Live music concert will be enhanced with Philips LightVibes. An initial three cinemas will deploy the technology for immersive cinema with more than 790 additional cinemas offering the title via distribution, broadening access to the concert for many more fans around the world. Tyrone Walker-Hepburn, owner of the Genesis independent cinema in London, which will show the UK screening said, “As an independent cinema, we’re all about differentiating ourselves. So being able to offer interesting, premium content like the Imagine Dragons concert using Philips LightVibes really sets us apart. It helps us to attract new audiences and revenue streams, which are key to our growth plans. People describe us as a maverick cinema and ventures like this cement that reputation."