When a growing movie theatre company was selected as the anchor tenant for a new high-end entertainment destination in San Ramon, California, the digital display, and cinema projection technology the company planned to incorporate would not only need to be reliable and robust; it also had to complement the stylish and elegant feel of the rest of the space.
ARHT Media has signed an agreement to install ten Capsule holographic displays in PVR Cinema theatres in India. The agreement is expected to result in four locations being installed in late 2022 and six additional locations in early 2023.
Showcase Cinemas today announced the official opening of its newest theatre, the Showcase Cinema de Lux Hanover Crossing, in Hanover, Massachusetts. Serving the entire South Shore community, the new theatre will open with films including the much-anticipated Black Panther: Wakanda Forever, Lyle, Lyle Crocodile, Black Adam, and She Said.
Thailand’s largest exhibition chain, Major Cineplex, has purchased ARHT Media’s Capsule 3D display technology. The deal marks the technology’s first sale in the Asia Pacific region, having rolled out across North America and Europe earlier this year.
Today’s movie theatre operators are facing a dilemma: While they’ve made investments and improvements that were supposed to keep their theatres full, too many seats remain empty, and they don’t have endless resources to keep throwing at improving their experience. What’s the solution? In my opinion, operators don’t need to do things better. They need to do things differently. I firmly believe the movie theatre of the future will offer hyper-focused content and be experiential.
Velocity has expanded its exhibitor network as part of its agreement with Screenvision Media to install as many as 1,000 individual theatres with up to 4,000 digital displays. The displays will promote exhibitor offerings and upcoming movies, national, local, and regional advertising, and be connected to the leading programmatic advertising exchanges.
Studio Movie Grill has installed Ultraleap touchless interactive advertising kiosks. The company sees them as a way to ensure patrons a safe and clean environment but also as a way to extend big screen content into its lobbies.
Velocity has purchased the digital media and signage assets of Cinema Scene from Vision Media. The purchase includes a digital signage ad network within the lobbies of 227 theaters with 376 screens, digital menu boards in 142 theaters, and 10 story walls in 10 theaters.
Supercines, Ecuador’s largest cinema chain, has opened a 16-screen multiplex in the city of Guayaquil. Located in the Riocentro Ceibos shopping mall, the new Supercines Ceibos, can seat 3,034 spectators, making it the biggest in the country.
Venice Cinemas has deployed a suite of innovative projection and content management solutions to deliver awe-inspiring visuals in its upgraded multiplex in Taoyuan City, Taiwan. Located in the bustling business district of Zhongli, Venice Cinemas is spread across two buildings connected by an iconic, red-colored pedestrian bridge reminiscent of those found in Venice, Italy. It recently underwent a major facelift by adding five new halls at the basement level, boosting the total number of cinema auditoriums from 10 to 15. These five new halls are equipped with 8.5-meter (27.8 foot) screens, adorned in special color schemes, and connected to a spacious lobby featuring highly immersive waterfall projections that accentuates the multiplex’s distinctive aquatic theme.
