Barco and Imax Corporation have announced the further expansion of their long-standing relationship. As part of the expansion of their ongoing partnership, the companies will now collaborate on optimizing the use of Barco’s latest laser light source technology to help power Imax systems globally, further enabling Imax to convert its more than 1,000 systems to laser over time. An additional multi-year support agreement will enable not only the brightest but also the most reliable performance for Imax laser theatres across the world.
Premium Large Format
THX, Cinionic and Nordisk Film Cinema, today announced their collaboration to launch the first THX Ultimate Cinema in Europe, to be deployed at the Nordisk Film crown jewel, the historic Imperial Theatre in Copenhagen. THX Ultimate Cinema powered by Cinionic Giant Screen provides movie exhibitors with a branded and differentiated premium large format offering which includes laser projection from Cinionic, an immersive audio system, as well as acoustic and performance specifications and an auditorium experience that has been calibrated by THX.
Maya Cinemas is installing Cinionic Giant Screens in all its Maya Premiere Experience auditoriums. The first three MPX powered by CGS locations, Maya Cinemas Fresno, Bakersfield, and North Las Vegas, will be ready to welcome Maya audiences in time for Thanksgiving. All the screens are more than sixty feet wide.
I last spoke with B&B Theatres executive vice president Brock Bagby in April as businesses across the country were shutting down in response to COVID-19. At that time all of their theatres were dark and the company had furloughed nearly 2,000 employees. I recently emailed Bagby to see if he would agree to a follow-up interview. His response was to say yes, adding, “But it’s been a rough seven months.” B&B Theatres, the sixth largest theatre chain in North America, is not just any independent cinema chain. For nearly a century, the company has understood better than most of their competitors that they don’t just show movies; they are in show business. They believe that movies are magic and their theatres amplify the experience like few others.
CinemaNext France recently equipped the Horizon auditorium at Megarama’s multiplex in the Paris suburb of Villeneuve-la-Garenne with a new 26-metre wide and 12.5-metre high screen, the largest cinema screen installed in a multiplex in France, as well as Dolby Atmos immersive sound in time for the August 26 release of Christopher Nolan's Tenet from Warner Bros.
Imax Corporation has unveiled its Filmed In Imax program, a new partnership with the world's leading camera manufacturers to meet filmmaker demand for the Imax Experience. Through the program, Imax will certify high-end, best-in-class digital cinema cameras with leading brands including Arri, Panavision, Red Digital Cinema and Sony to work in the Imax format when paired with its proprietary post-production process. Top Gun: Maverick shot with Sony's Venice, and Dune, shot with the Arri Alexa LF, will be among the first releases certified as Filmed in Imax.
Christie will showcase its CP4450-RGB large-format digital cinema projector specifically designed for premium large format theatres during InfoComm China 2020, which takes place at the China National Convention Center in Beijing from September 28-30.
Dolby Laboratories and China’s Wanying Cinema Line today announced that the two companies have strengthened cooperation to further extend the Dolby Cinema experience to more moviegoers with a plan to add more than ten additional Dolby Cinema locations across China. Wanying Cinema Line is wholly owned by China Resources Land, a leading commercial real estate company in China.
Reel Cinemas, the dynamic cinema brand under Emaar Entertainment’s cinema brand, has opened its second Dolby Cinema screen at the world famous The Dubai Mall – making it the first cinema complex in the world to have two Dolby Cinema screens.
CinemaNext and Lebanese cinema chain Empire Cinemas today announced an agreement for the deployment of CinemaNext’s Sphera premium cinema concept at the Al Andalus Mall in Jeddah, Kingdom of Saudi Arabia. Located on the Red Sea coast, Empire Cinemas’ new 18-screen, 1,176-seat complex featuring Sphera as its centrepiece is scheduled to open in the fourth quarter of 2020.