Amazon’s Alexa team has created an immersive 30-second cinema commercial, designed to reinforce the message that Alexa makes smart homes easier. The commercial begins with a voice-over giving a command to Alexa to dim the lights. To the audience’s surprise, not only do the lights in the film dim, but the theatre lights dim as well.
Production & Post-Production
For Marvel Studios’ latest episodic series, Ms. Marvel, the production faced an interesting, and somewhat rare challenge. Unlike some of the characters in the Marvel Cinematic Universe that are firmly established through decades of exposure, the titular character in the Disney+ exclusive series is a relatively new creation. That gave the production a little more flexibility when adapting her powers and allowed the showrunners to work with Oscar and Emmy-winning visual effects studio, Digital Domain, to reinvent Ms. Marvel’s powers for a new audience
Rising Sun Pictures’ latest collaboration with Marvel Studios is its most expansive in scope and visually stunning. The studio delivered more than 300 visual effects shots for the studio’s new blockbuster hit, Thor: Love and Thunder, directed by Taika Waititi, including its sensational opening, and closing scenes.
At IBC 2022 in Amsterdam, focusing on the needs of film and TV productions, DPA Microphones is highlighting a range of technology including its 4097 Core Micro Shotgun Microphone.
Sony Pictures Post Production Services has finished the renovation of its 229-seat Kim Novak Theatre, equipping it with a new speaker array and film screen, rebuilding its electrical infrastructure and remodeling its interior. Sony Pictures has also upgraded its Dub Stage 12, adding Atmos features, as it continues a multi-year effort to expand and update its sound facilities.
Streamland Media has added the award-winning visual effects facility Ingenuity Studios to its global post-production offerings. With four locations in the US and Canada, Ingenuity Studios further expands Streamland Media’s offerings to content creators worldwide, which include customized services from its picture division, Picture Shop; visual effects division, Ghost VFX; sound division, Formosa Group; and marketing division, Picture Head.
The nominees have been announced for the 22nd annual Golden Trailer Awards ceremony, which will be held live at The Orpheum Theatre in Los Angeles, California on Thursday, October 6th. This year’s awards represent the ever-evolving entertainment industry. The 2022 jury consists of top-level directors, producers, actors, writers, executives, and advertising creatives as well as program host, renowned comedian and NBC talk show personality, Henry Cho.
Deluxe announced today that they have acquired the German dubbing studio, Creative Sound Conception Studio. The announcement was made by Deluxe executive vice president and general manager of worldwide localization and fulfillment, Chris Reynolds.
The Hollywood Professional Association has issued a call for proposals for the main program and breakfast roundtables for the 2023 HPA Tech Retreat. The event, which draws a full complement of innovative thinkers working at the intersection of artistry and technology, will take place February 20-23 at the Westin Mission Hills Golf Resort & Soa in Rancho Mirage, California.
FilmLight has completed the selection of judges for the 2022 Color Awards, which recognize the finest work from colorists around the world, who are using any technology platform and working in any genre. The awards deadline has been extended, and submissions will now close to the global colorist community on August 7.