Systems Integration

Marcus Gets a Sound Makeover

Thu, 04/30/2020 - 11:19 -- Nick Dager

Movie Tavern by Marcus is a premium theatre concept offering restaurant-style dining and in-seat service for moviegoers. At its new location in the Brookfield Square shopping center in suburban Milwaukee, guests can enjoy dinner and a movie in the premium SuperScreen DLX theatre. It is the first full theatre complex in the U.S. to exclusively feature JBL Sculpted Surround and Dolby Atmos.

ABR Cinemas Upgrades Sound System

Thu, 04/23/2020 - 09:04 -- Nick Dager

ABR Cinemas is a multiplex located in historic Gudivada, India and is one of Andhra Pradesh’s premier cinemas. To create a more immersive experience with even, balanced sound coverage, the exhibitor recently decided to upgrade its aging audio systems. The company hired sound integrators Digital Sound System to install three Harman Professional Solutions cinema audio systems featuring JBL loudspeakers, Crown amplifiers and state-of-the-art Dolby Atmos processors.

If You Build It, They Will Come

Mon, 02/17/2020 - 11:16 -- Nick Dager

Mark Louis is Alamo Drafthouse Cinemas director of presentation. In that role, he is responsible for maintaining the level of technology that has become central to the exhibitor’s brand and identity. Louis is currently overseeing the opening of seven new Alamo theatres across the United States, while simultaneously maintaining the quality control of the established sites. When I contacted him to talk about how he approaches new builds he described himself as “busier that a one-armed reel-to-reel projectionist,” but he agreed to talk via email. Here’s an excerpted version of our conversation.

Éclair Announces Deployment Deal with Brazilian Digital Cinema Integrator Quanta

Wed, 01/08/2020 - 12:19 -- Nick Dager

Éclair today announced an agreement with São Paulo-based Quanta for the deployment of Éclair’s broadband network and digital content delivery systems, including its innovative ÉclairPlay content delivery platform, across Brazil. The joint service offering has been designed to meet the needs of film producers, distributors and cinema exhibitors in Brazil seeking an alternative full-service digital content distribution & broadband delivery network, including mastering and trailer services, key digital message management and content delivery to cinemas around the country.

Aquarium of the Future Opens in California

Mon, 01/06/2020 - 13:45 -- Nick Dager

The Aquarium of the Pacific, located near the waterfront in Long Beach, California, recently opened its “aquarium of the future,” called Pacific Visions, which features an immersive theatre, multiple interactive art installations, and hands-on multimedia displays. Brian Edwards, owner of Edwards Technologies, the integration firm that designed and installed the theatre AV and FX system at aquarium, says the project is an example of the future of both the AV industry and of storytelling as a whole.

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