Mark Louis is Alamo Drafthouse Cinemas director of presentation. In that role, he is responsible for maintaining the level of technology that has become central to the exhibitor’s brand and identity. Louis is currently overseeing the opening of seven new Alamo theatres across the United States, while simultaneously maintaining the quality control of the established sites. When I contacted him to talk about how he approaches new builds he described himself as “busier that a one-armed reel-to-reel projectionist,” but he agreed to talk via email. Here’s an excerpted version of our conversation.
The MCX Multicines Xtreme theatre has just opened in the Condado de Quito shopping mall and is Ecuador’s first cinema equipped with 4K RGB laser projection. Integrator Cinema Equipment & Supplies handled the installation of a Christie CP4330-RGB projector with RealLaser illumination.
Éclair today announced an agreement with São Paulo-based Quanta for the deployment of Éclair’s broadband network and digital content delivery systems, including its innovative ÉclairPlay content delivery platform, across Brazil. The joint service offering has been designed to meet the needs of film producers, distributors and cinema exhibitors in Brazil seeking an alternative full-service digital content distribution & broadband delivery network, including mastering and trailer services, key digital message management and content delivery to cinemas around the country.
The Aquarium of the Pacific, located near the waterfront in Long Beach, California, recently opened its “aquarium of the future,” called Pacific Visions, which features an immersive theatre, multiple interactive art installations, and hands-on multimedia displays. Brian Edwards, owner of Edwards Technologies, the integration firm that designed and installed the theatre AV and FX system at aquarium, says the project is an example of the future of both the AV industry and of storytelling as a whole.
CinemaNext, the European specialist in cinema exhibitor services, today announced the launch of its dedicated e-commerce platform, CinemaNext Shop, in France, Belgium and Luxembourg. The site will be rolled out to cinema exhibitors across Europe and internationally in early 2020.
Advanced Systems Group has hired Steve Young to direct business operations and organizational development for the company’s systems integration business.
Supercines, Ecuador’s leading cinema chain, has opened a new eight-screen multiplex in the Ambato shopping mall equipped with Christie Vive Audio and Christie RGB pure laser cinema projectors, the first of their kind in the country. The multiplex lobby also uses 60 Christie Access LCD panels to advertise upcoming movies and promotions.
The Rochester Institute of Technology, a leading university in Western New York, has upgraded its facilities to include a world-class creative technology and design hub at Magic Spell Studios. The 52,000-square-foot space brings together RIT’s academic strengths in game design and development, film and animation, new media design and more.
Established in the 1920s, the Lido Cinema in Auckland is one of New Zealand’s oldest and most prestigious cinemas. Originally opened as a single-screen art house cinema, the Lido expanded with a second 44-seat capacity theater known as The Lounge in 2005. The Lido recently decided to upgrade the aging 5.1 sound system in The Lounge.
Sree Kalidas M-Plex has become the first cinema complex in the southern Indian state of Kerala to install cinema projectors featuring Christie RealLaser illumination and ViveAudio. Located in the capital city of Thiruvananthapuram, the newly completed multiplex has seven auditoriums. Christie’s Indian partner TSR handled the installation.