United Kingdom

Shaking Up Cinema Advertising

Wed, 01/17/2024 - 11:44 -- Nick Dager

In the UK, a media first, the Royal Air Force has become the first advertiser to partner with Cineworld as the sole sponsor of the cinema chain’s 4DX format. The spot has been specially adapted into CJ 4DPlex’s 4DX format, which is available across 34 Cineworld cinema sites. The enhanced version of the ad will run in the Gold Spot premium position across all 4DX enabled screens. The non-4DX ad will run simultaneously across the rest of Digital Cinema Media’s estate.

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Digital Cinema Media

DCM Taking Over The Light’s Cinema Advertising Business

Fri, 01/05/2024 - 09:58 -- Nick Dager

The British independent cinema chain, The Light, has appointed Digital Cinema Media to grow its ad revenue and build brand partnerships across its portfolio. After a competitive pitch process, DCM will take over the current contract, which is held by Pearl & Dean, starting January 12. The new partnership gives DCM two percent of the UK cinema market.

Cool Runnings UK’s Favorite Sports Movie of All Time

Wed, 12/20/2023 - 12:14 -- Nick Dager

Cool Runnings has been named the UK’s favorite sports movie of all time, according to new national research released today. The 1993 favorite, depicting a Jamaican bobsleigh team’s journey to the Winter Olympics, took 18 percent of the vote, narrowly beating out competition from Sylvester Stallone’s Rocky (17 percent) and 80s classic Chariots of Fire (16 percent).

Showcase Cinemas UK Exclusively Screening Guinea Pig Documentary

Mon, 10/23/2023 - 09:29 -- Nick Dager

Showcase Cinemas UK will be exclusively screening the specialist guinea pig documentary, The Keeper of The Pigs, starting November 9. The film, which follows the humorous and heart-warming adventure of director Sharon Walia and rescue center owner, Shaz Kelly, on their voyage from the UK to Peru, sets out to discover the forgotten history of the guinea pig, in one of the first major documentaries about the curious creatures.

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