SMPTE, the home of media professionals, technologists, and engineers, is partnering with the University of California’s Entertainment Technology Center to develop a SMPTE solution for on-set virtual production — the first in the Society's planned series of Rapid Industry Solutions intended to address quickly evolving technologies and their application across the media and entertainment industry.
The visual effects team at Pixomondo brought Star Trek: Discovery into a new era using virtual production filming on Pixomondo’s large volume LED stage in Toronto, Canada.
SMPTE, the home of media professionals, technologists, and engineers, today announced that — through its newest program, Rapid Industry Solutions On-Set Virtual Production Initiative — has received a prestigious Epic MegaGrant from Epic Games. Drawing on the expertise and contributions of diverse technology and thought leaders, the RIS OSVP is working quickly to assess challenges; establish goals; and make interoperability specifications, workflows, and best practices open and free to the industry along with supporting educational courses and webcasts
Delivering immersive experiences that blur the lines between the physical and virtual, the new extended reality stage from South Korea’s NP studio offers what it says is a technologically advanced content production environment that meets the expectations of even the most demanding of NP’s clients.
NEP Virtual Studios and Trilith Studios are building a virtual production facility in Atlanta, Georgia. The Prysm Stage at Trilith Studios is being built from the ground up by Cliff Plumer, global president of NEP Virtual Studios, virtual production pioneers Lux Machina Consulting, Trilith Studios president and CEO Frank Patterson, and Trilith Studios director of creative technologies, Barry Williams. The permanent stage facility will offer filmmakers stable and advanced real time workflows and technology, operated by highly experienced virtual production experts.
Virtual production is gaining more traction in the motion picture business. One example? The recent collaboration of several companies came together for both practical and creative reasons to bring the Disney+ feature the Muppets Haunted Mansion to life. “The Muppets and ARwall are a perfect fit,” says Rene Amador, co-founder and CEO of ARwall. His company creates virtual production technology for its own use and in turn markets it to other filmmakers. Its first product is ARFX, a suite of real-time tools developed natively for using real-time in-camera LED effects in scripted filmmaking.
With a total area of 11,265 square metres and claiming the largest LED wall in Korea, VA Corporation’s new VA Studio Hanam in Hanam, South Korea, provides what the company is calling state-of-the-art in-camera visual effects facilities optimized for immersive content production. Created in partnership with ARK Ventures in South Korea, this unique virtual production infrastructure is powered by Brompton Technology LED processing, with 4K Tessera SX40 processors driving four large LED walls that are all part of the new virtual production hub located in Hanam.
Assimilate today announced an open beta for its new and innovative Live FX software that enables real-time, live compositing for green-screen and LED wall-based virtual productions on set. Live FX is also ideal for creating quick comps when scouting locations. Live FX features the latest technology in keying, camera tracking, DMX light control, Notch Block integration, and a live link to Unreal Engine that simplifies on-set virtual production for not only previsualization, but even final pixel for in-camera visual effects.
Brompton Technology, makers of Tessera LED processors, has expanded into the U.S. with a new office in Burbank, California. The new facility follows Brompton’s continued growth in the U.S. market as demand has exploded for high-end virtual production setups in film and television.
The Hollywood section of SMPTE, the home of media professionals, technologists, and engineers, will explore the intricacies of lighting and color science for On-Set Virtual Production at its October virtual meeting. A group of experts with first-hand experience in OSVP will discuss the latest research and technology and offer advice on deploying this exciting, new production methodology. The session is slated for Wednesday, October 27 at 6:30 p.m. PDT on Zoom.
