11 Dollar Bill has added editor Erik Tobeler to its growing creative team. Tobeler, who brings experience in advertising, branded content, documentaries and other media, will be based out of the company’s Boulder office and assume the post of creative lead.
11 Dollar Bill managing partner Lisa Effress notes that Tobeler has collaborated with the studio on several projects, and they were impressed with his storytelling skills and enthusiasm. “We’re thrilled to have Erik join our team,” she says. “We’ve watched his talent blossom and expect him to be a big contributor to our future success.”
Tobeler began his career as an outdoor/adventure filmmaker, directing and editing documentary, lifestyle, and product videos for Michigan-based Moosejaw Mountaineering.
Turning his focus exclusively to post-production, he became a freelance editor on projects for brands including Reebok, Mountain Hardware, Topo, Clif, Epic and Buff. Highlights included the short-form documentary Deep Water—Psicobloc in Vietnam with Kyrie Condie and Tim Emmett and outdoor-themed commercials for Vail Resorts and Newday Impact Investing.
“I love the craft of editing, the ability to shape stories and sometimes take them in surprising or unique directions,” Tobeler says. “The work is demanding, but I enjoy the challenge and find it very fulfilling.”
In his new role, Tobeler looks forward to expanding his skills and taking on projects across a range of media and genres. “11 Dollar Bill is the perfect fit for me,” he says. “I’m excited about the work we can create together.”
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