AAM Releases Upgrades to Screenwriter TMS

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Tue, 07/30/2019 - 12:15 -- Nick Dager

Arts Alliance Media has released new features and integrations to widely used theatre management system Screenwriter. The latest version provides AAM’s exhibitor customers with advanced automation options and support for the newest projectors and technology in digital cinema.

“AAM actively develop and improve Screenwriter to ensure it continues to streamline essential operational services for cinemas, while also providing them with a platform for further innovation.” said Mark Kamiyama, head of global sales at AAM parent company Luxin-Rio International. “We are proud to provide a robust, user-friendly system that allows our customers all around the world to continually drive efficiency and innovation.”

Screenwriter manages millions of screenings per year on over 45,000 cinema screens. It enables cinema staff to schedule features, trailers, and advertisements, monitor screens, and control playback all from one intuitive interface. Additional features and functionality available from the latest release include:

Screenwriter can now automatically shut off the projector lamp for shows where no tickets have been sold. Through Screenwriter’s existing integrations with all major point of sale systems, it can access a feed of real-time ticket sales, and send instructions to the projector at a pre-configured time to shut the lamp off if no tickets have been sold. This represents a significant energy saving for exhibitors, as projectors can be run for hundreds of hours to empty auditoriums every year.

The latest version of Screenwriter benefits from intelligent automations that keep shows running on schedule, and helps cinemas provide their audiences with great experiences at every screen. The TMS can now dynamically remove content from the beginning of the pre-show in order to prevent any scheduled shows from overlapping, and minimize disruption to audiences.

Screenwriter has added support for dual key delivery message ingestion, which is sometimes necessary for premium screenings. Certain object based audio formats, for example, are encrypted separately from the digital cinema package and require a second KDM to unlock the audio on an outboard media block for use.

To afford exhibitors with the greatest flexibility when making hardware decisions, AAM maintains Screenwriter’s compatibility with all the latest cinema hardware, and have recently added support for Barco Series 4 projectors and GDC’s SR1000 server.

Arts Alliance Media http://www.artsalliancemedia.com