Annapurna Studios, Qube Cinema Launch Virtual Production Stage

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Wed, 05/17/2023 - 11:07 -- Nick Dager

Annapurna Studios and Qube Cinema have launched the ANR Virtual Production Stage in Hyderabad, India. The facility has been conducting tests since October 2022 and has already been used to shoot multiple movies, ads, and music videos.

Annapurna Studios and Qube Cinema have launched the ANR Virtual Production Stage in Hyderabad, India. The facility has been conducting tests since October 2022 and has already been used to shoot multiple movies, ads, and music videos.The studio features a high brightness, curved LED wall 60 feet wide and 20 feet deep, 2.3 mm dot-pitch, with ultra-high refresh rate and wide color gamut. Aoto LED displays, camera tracking using stYpe's RedSpy, and powerful, custom-built rendering systems using Unreal Engine allow for real-time rendering of complex photorealistic virtual locations. Filmmakers can now seamlessly blend real and virtual elements and shoot scenes in various locations worldwide without the need to physically relocate. They also can manipulate weather and lighting to their liking, giving them greater creative control.

“The successful launch of the ANR Virtual Production Stage is a testament to our commitment to delivering cutting-edge services to our clients,” said Nagarjuna Akkineni of Annapurna Studios. “Our strength and experience in making movies and running studios in tandem with Qube’s technical knowledge make this a great collaboration. Virtual production enables the creative mind to imagine without limit and then create it.”

“We are excited to collaborate with Annapurna Studios to bring this innovative technology to filmmakers in India and around the world,” said Jayendra Panchapakesan, Co-founder of Qube Cinema. “This is the start of a new era in content production, and we are committed to creating an ecosystem that allows filmmakers to work in a highly efficient and cost-effective manner. Virtual production is the next big paradigm shift in content production, and we are thrilled to be leading this transformation.”

Annapurna Studios www.annapurnastudios.com

Qube Cinema www.qubecinema.com