Annapurna Studios and Qube Cinema today announced their plans to deliver India's first full-service LED virtual production stage for pan-Indian and international content creators. This transformative collaboration between two of India's most respected names in the media business aims to provide the tools for creators to craft the best versions of their stories for feature films, streaming episodics, and advertising commercials.
The purpose-built virtual production stage with a 20 feet high and 60 feet wide curved 2.3 mm dot- pitch, ultra-high refresh rate, wide color gamut, high brightness LED screen is expected to be the first world-class permanent facility in India. It will use Aoto LED displays, state-of-the-art camera tracking and powerful, custom-built rendering systems using Unreal Engine to render complex photorealistic virtual locations in real-time. This would help filmmakers greatly expand their palette while saving money; by reducing compositing and on- location production costs and saving time by enabling the creative team to see close-to-final shots on camera, in real-time on the live-action set.
''The future belongs to whoever designs it! When faced with disruptions and innovations, we must learn to maneuver,” said Nagarjuna Akkineni of Annapurna Studios. “Virtual production enables the creative mind to imagine without limit, and then create it. We are proud to partner with Qube, renowned for bringing new technology to the entertainment industry. Our strength and experience in making movies and running studios in tandem with Qube’s technical knowledge makes this a great collaboration.''
''At Qube, we've always been at the forefront of movie technology, combining our passion for cinema and our willingness to push the limits of technology for the benefit of content creators and audiences,'' said Qube co-founder Senthil Kumar. “In Annapurna Studios we have found a partner who brings decades of experience, a deep love of cinema, and many shared values to the table. We are thrilled to be working with them on virtual production. Our purpose is to bring to life every story, to engage, entertain and enlighten the world. This collaboration pushes us ever closer to fulfilling that purpose.''
The company expect to begin installation and testing of the stage in early June and for it to be available for commercial projects beginning October 1.
Annapurna Studios www.annapurnastudios.com
Qube Cinema www.qubecinema.com