The cinema lobby experience will be among Barco’s highlights during the Digital Signage Expo, which is being held March 16-17 in Las Vegas. Barco’s interactive digital signage technology for movie theaters, turns lobbies into revenue-generating entertainment centers. The centerpiece of the effort is the Barco Lobby Experience, which enlivens the lobby with animated box office and concession boards, interactive movie posters, and dynamic trailer presentations that drive engagement from the moment customers enter the theater.
“Our Lobby Experience solutions create an entertaining pre-show experience for patrons, while monetizing this valuable real estate in the form of additional ticket sales and concessions promotions,” said Shawn Medlin, director of sales & business development digital cinema–lobby experience for Barco.
By leveraging its relationships with movie studios and third-party hardware providers, Barco says it is the only digital lobby signage provider to offer a complete solution designed specifically for the cinema: visual displays; digital media players; visual communications software; full integration services for POS and other corporate platforms; studio-created movie assets; and content creation and management services to customize each lobby.
Barco’s Retail, Lobby Experience and Digital Workplace solutions are all powered by the HTML5-based X2O platform, which delivers real-time visual communications to the right audience, at the right time, on the right device to fuel customer engagement. The Barco team works closely with customers to deploy an easy-to-use, scalable solution employing its LED, LCD and Projection solutions to display content. On the back end, audience measurement data captured by the IDN can be used to adapt merchandising practices to the clientele and drive business decisions to improve performance.