MetaMedia today announced a partnership with B&B Theatres, the fifth largest cinema circuit in the U.S.
"We have been impressed by the MetaMedia team and the content delivery technology they have developed," said Brock Bagby, B&B’s executive vice president & chief content and development officer. "B&B Theatres is an industry-leader in innovative theatrical concepts and amenities, and we are eager to increase our programming and incremental revenue opportunities through MetaMedia's network, and we also have some ideas for utilizing their network for new marketing initiatives."
"We're thrilled and proud to expand our network by partnering with B&B Theatres," said Chuck Goldwater, president of MetaMedia North America. "B&B Theatres is one of the most admired and respected exhibitors in the industry. Their almost 100-year history is marked by their consistent leadership and continual innovations. We see MetaMedia's innovative platform as a perfect complement for their continuing successes."
As more moviegoers are returning to theatres around the world, B&B will join MetaMedia's growing network of venues utilizing the company's cloud-based network, which is powered by Microsoft Azure. The network serves as a pipeline that delivers a variety of premium content to theatres.
Over the last few years, MetaMedia has fostered several partnerships to deliver a range of premium content for cinemas including Magic Screen for interactive animated and live content, Harena Data for eSports and gaming and Encore Live for live concerts at drive-in venues and select cinemas.
B&B Theatres currently operates 513 movie screens at 56 locations in 13 states.