CEN Installing Ultraleap Touchless Signage in Ten Cinemas

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Tue, 06/30/2020 - 10:07 -- Nick Dager

CEN Media Group and Ultraleap have signed a deal that will see touchless technology signage installed into as many as ten theatres as cinemas reopen and respond to life post-COVID-19. this technology will allow brands to continue to engage with consumers in a safe and responsible way. The companies did not disclose what theatres or locations are involved in the effort.

CEN Media Group and Ultraleap have signed a deal that will see touchless technology signage installed into as many as ten theatres as cinemas reopen and respond to life post-COVID-19.Ultraleap’s technology will run standard display advertising and touchless interactive content harmoniously. Full ecosystem support will come from, among other companies, Broadsign for content management and AdMobilize for data analytics. 

The installations will include Ultraleap’s hand tracking and mid-air haptics, which which will limit the spread of germs and provide safe and natural interaction with content. This will be Ultraleap’s first U.S. network installation at scale in digital-out-of-home. 

Kevin Romano, CEO and founder of CEN Media Group said, “Organizations that are taking proactive measures to protect and enrich the consumer experiences of their customers will be the most successful in the post-COVID-19 world. Safety is always paramount, but it doesn’t have to come at the expense of the user experience. We have addressed those issues head on with the installation of Ultraleap’s touchless technologies which provide safe and clean interaction while engaging the consumer.” 

In a study conducted by Ultraleap, interactive digital signage was shown to move the needle across a range of measures, from dwell time all the way through to purchase intent. In the cinema lobby context, this resulted in increased sales of up to $15,000 per interactive screen over the course of a three-week Detective Pikachu campaign. 

“When combined with the fact that people are 1.8x more likely to interact with gesture control in the future, compared to touchscreens, it becomes clear that using this type of technology not only surprises and delights consumers, but they now highly value being able to interact without touching surfaces,” said Ultraleap CEO Steve Cliffe.

“CEN is taking a proactive approach and considering what future consumer behaviours they can respond to. By installing our touchless technologies, they will be fully prepared for when cinemas begin to reopen,” said Romano. ”Organizations that are taking proactive measures to protect and enrich the consumer experiences of their customers will be the most successful in the post-COVID-19 world. Safety is always paramount, but it doesn’t have to come at the expense of the user experience. We have addressed those issues head on with the installation of Ultraleap’s touchless technologies which provide safe and clean interaction while engaging the consumer.” 

Michael Neel, vice president of sales and marketing at AdMobilize said, “We’ve always believed in the power of touchless technology and AI from inception. Together with Ultraleap and CEN Media Group we look to provide powerful AI and analytics solutions that protect and enhance the customer experience.”

“We are excited to see cinemas re-opening around the world.,” said Maarten Dollevoet, senior vice president, sales at Broadsign. “Touchless technology like Ultraleap will play an ongoing, important, role in ensuring a safe yet vibrant on-site customer experience.”