Christie is highlighting a new certified refurbishment program at the Beijing International Radio, TV & Film Exhibition 2020 online trade show, taking place on August 19-21.
The new Christie-certified Refurbishment Program is designed to fully support the recovery of theatres, and to assist distributors, customers and partners in reducing economic losses as a result of the COVID-19 pandemic. Under this program, Christie will repurchase used Christie Solaria Series projectors for refurbishment at its state-of-the-art manufacturing facility in Shenzhen. These refurbished units can achieve more than 80 percent of the brightness of new projectors, are officially certified by Christie and come with a one-year warranty. They will be available for sale or rental.
“We are delighted that cinemas in China are restarting operations and we are ready to extend our support to exhibitors as best we can amidst the challenging environment that they are currently facing,” said Peter Chen, executive director of sales, cinema, Greater China, Christie. “Although BIRTV has migrated online this year, it remains as an important platform for us to reconnect with the cinema industry and reach out to new customers. We look forward to strengthening our ties with them as we all work towards a promising recovery.”
Christie Digital Systems USA www.christiedigital.com