Cinépolis Luxury Cinemas in San Mateo, California installed its first ScreenX format auditorium in time for the December 13 opening of Sony Pictures Entertainment's Jumanji: The Next Level. Auditorium One at Cinépolis Luxury Cinemas San Mateo seats 101.
"We are proud to be building on our long-standing relationship with Cinépolis to be adding a ScreenX theatre to our growing footprint," said CJ 4DPlex CEO JongRyul Kim. "The premium ScreenX format will make a great addition to the luxurious Cinépolis Luxury Cinemas San Mateo complex and we cannot wait for audiences to experience the exciting world of 'Jumanji: The Next Level' expanded on the visually immersive screens of ScreenX."
"We proudly welcome ScreenX into Cinépolis Luxury Cinemas San Mateo and anticipate that the premium cinema technology will be a popular choice amongst our audiences," said Luis Olloqui, chief executive officer of Cinépolis Luxury Cinemas. "CJ 4DPLEX has brought impressive innovations to the cinema experience, including our theaters that include 4DX screens. We are thrilled to be expanding our partnership to add ScreenX as a premium offering at our latest luxury theater opening."
ScreenX from CJ 4DPlex is the world's first multi-projection theatre technology that allows a 270-degree panoramic movie watching experience. ScreenX allows the audience to go beyond the frame of the traditional movie screen, utilizing a proprietary system to expand the center screen image to the side walls, surrounding audiences with an extra wide viewing experience through specially selected sequences of the film, providing the sense of being inside the movie.
Jumanji: The Next Level in ScreenX will offer an extended viewing experience of the film, expanding major action sequences and exotic locales, from the desert to the jungle and the arctic, onto the left and right side walls of the auditorium. As mandrills and stampeding ostriches careen across the side screens surrounding the auditorium, audiences will be taken deeper into the world of Jumanji: The Next Level for a visually enhanced cinematic experience. In ScreenX, the film will be releasing on 240 screens worldwide, including 33 screens in the U.S. with Regal Cinemas, B&B Theatres, CGV Cinemas and now Cinépolis Luxury Cinemas San Mateo.
This marks the first ScreenX partnership between the two companies following successful openings of the multi-sensory cinema format 4DX - a sister technology of ScreenX - across Latin America and the U.S. Altogether, the new partnership will extend the current footprint of CJ 4DPlex and Cinépolis to a total of 69 locations.
Cinépolis Luxury Cinemas www.cinepolisusa.com