Cinionic and China Film Group teamed up to bring attendees at CineEurope 2022 a first look at 20th Century Studios’ Avatar: The Way of Water releasing later this year. The film was presented using China Film Group’s Cinity technology. James Cameron’s next high-end feature is coming to theatres in December 2022.
“Cinionic is dedicated to cinema and to the continued growth of the industry,” said Wim Buyens, Cinionic CEO. “Month-on-month, moviegoers are showing their commitment to cinema and the cinematic experience. This year’s exciting slate, coupled with the rapid adoption of laser solutions that further differentiates the big screen from the home, is driving a new chapter for theatrical presentation. Innovation in cinema continues to capture the attention of the world. We’re pleased to work with China Film Group to host the Cinity technology at CineEurope in the lead-up to the release of Avatar: The Way of Water, and to our long-term collaboration in the premium space.”
“We are honored to work with Cinionic and the Film Expo Group to support the cinema industry during CineEurope,” added Frank Fu, CFG CEO and founder of Cinity. “Avatar: The Way of Water is set to delight audiences around the world, and we are proud to work with our partners to bring this special moment to Barcelona with Cinity technology. We are excited to harness our joint passion for exhibition to perfectly present this new content in 4K 3D HFR and look forward to leveraging the Barco and Cinionic platform for Cinity presentations in the future.”