Cinema XXI and Imax Expand Their Partnership

Bookmark and Share

Wed, 02/15/2023 - 11:40 -- Nick Dager

Cinema XXI and Imax today announced a significant expansion of their longstanding partnership with an agreement for ten new Imax with Laser systems across Indonesia. The new deal will double the size of the Imax and Cinema XXI footprint, taking the overall number of Imax commercial systems in Indonesia from ten to twenty.

Cinema XXI and Imax today announced a significant expansion of their longstanding partnership with an agreement for ten new Imax with Laser systems across Indonesia. The new deal will double the size of the Imax and Cinema XXI footprint, taking the overall number of Imax commercial systems in Indonesia from ten to twenty.Four of the new systems will be located in Summarecon Mall, Bandung, Icon Bali, Denpasar, Aeon Mall Deltamas and Thamrin Nine, Jakarta, with the rollout of the additional six theatres continuing into 2027.

Imax CEO Rich Gelfond said, "As the world's fourth most populous nation and home to a thriving moviegoing audience, Indonesia holds enormous promise for Imax and we are excited to deepen our commitment to this market with a world-class partner such as Cinema XXI. "2022 saw IMAX deliver its first ever Indonesian local language film as well as its highest grossing release of all time in Indonesia with Avatar: The Way of Water, and we believe we have only scratched the surface of what we can build in this emerging market."

"As a consumer-first cinema chain, Cinema XXI has consistently invested in world-class entertainment technology, and we are are committed to offering premiere state-of-the art technology and experiences for our loyal audiences, to further strengthen our market position as Indonesia's largest cinema chain," said Suryo Suherman executive chairman of Cinema XXI.

"Our partnership with Imax also enables us to further grow Cinema XXI's presence and meet consumer demands across a country that is emerging to become a global content hub."

Cinema XXI is the largest exhibitor in Indonesia and currently operates nine Imax locations with one additional location in backlog prior to the agreement announced today. The two companies have enjoyed a successful partnership since 2012.

The agreement comes as the first Imax Indonesian film release, Satan's Slave: Communion, delivered a top ten all time Imax opening weekend in the market. Indonesia is also one of 47 countries worldwide where Avatar: The Way of Water stands as the highest grossing Imax release ever.

Cinema XXI www.21cineplex.com

Imax Corporation www.imax.com