Cinematronix, Danny Pickett Partner on Bay Area Cinema Products Acquisition

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Mon, 05/15/2023 - 10:41 -- Nick Dager

Cinematronix and Danny Pickett have acquired Bay Area Cinema Products of California and Washington. Kevin DeRijck and Pickett, principal officers, will provide sales and service domestically and internationally as they are committed to providing the best cinema equipment, service, and presentation in the business. 

Cinematronix and Danny Pickett have acquired Bay Area Cinema Products of California and Washington. Kevin DeRijck and Pickett, principal officers, will provide sales and service domestically and internationally as they are committed to providing the best cinema equipment, service, and presentation in the business. Sam Chavez, president of BACP, who served 15 years with Dolby Laboratories before starting BACP said, "I couldn't be prouder to have Cinematronix and Danny Pickett carry on Bay Area Cinema Products’ 20-plus year legacy.”

Kevin Eagle founded Cinematronix in 1991 after being encouraged to do so by Chavez, and today it is Canada’s largest dealer of commercial projection & sound equipment.

Pickett, partner, and vice president of sales, has a 30-plus year tenure in the industry. Working as a system engineer for Lucasfilm/THX, an audio mixer for 20th Century Fox, and the director of global cinema sales for QSC, Pickett is enthusiastic about participating in the merging of these two great institutions, stating, “I am very excited to carry on the legacy of Sam Chavez and BACP.”

DeRijck, owner and principal of Cinematronix, is enthusiastic about Pickett’s potential in this role, stating, “We’re very excited to have Danny come on board as a partner with BACP, and to take the lead in sales operations for the company. His industry experience & technical knowledge will ensure we deliver the highest standards of service and product quality to our customers.” 

DeRijck added, “We are delighted to make this acquisition, and to have Bay Area Cinema Products continue its long history of supporting projection & sound technology in the cinema industry.”