Cineum Cannes Opens with Flexound

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Tue, 07/13/2021 - 11:28 -- Nick Dager

Cineum Cannes is the first cinema in France fully equipped with immersive sound, and the second cinema with all laser projection. Designed by architect Rudy Ricciotti, the Cineum Cannes multiplex has 12 cinematic theatres with a total capacity of nearly 2,400 seats in a spectacular architectural setting. In the pursuit to offer the audiences exceptional cinematic experiences, Cineum Cannes has partnered with the best audio brands such as Imax, DTS, Dolby and Flexound Augmented Audio.

Cineum Cannes is the first cinema in France fully equipped with immersive sound, and the second cinema with all laser projection. Designed by architect Rudy Ricciotti, the Cineum Cannes multiplex has 12 cinematic theatres with a total capacity of nearly 2,400 seats in a spectacular architectural setting. In the pursuit to offer the audiences exceptional cinematic experiences, Cineum Cannes has partnered with the best audio brands such as Imax, DTS, Dolby and Flexound Augmented Audio.”Flexound Augmented Audio connects you to the movie,” says Cineum CEO Philippe Borys. “It improves the clarity of dialogue and allows you to truly feel the sound. We are very excited to be the first to introduce this new innovative sound technology to France.”

”Nothing can replace the big screen,” says Jessica Wang, Flexound head of seated entertainment. “People are thirsty for the shared experience of a movie and hungry to be immersed in experiences that take away the mundane.”

In Cineum Cannes the immersive DTS:X audio system is combined with Flexound technology which enables natural vibration and equal sound quality in every seat independent of seat location. The technology improves the clarity of dialogue and low frequencies as well as allows the moviegoer to feel the sound and requires no wearable accessories.

“We give cinema operators a high-value competitive advantage over in-home entertainment. No remix or recode work is needed as our technology complements all existing surround sound systems”, says Flexound CEO Mervi Heinaro.

The seats for Cineum Cannes were supplied by Ferco Seating who have gained Flexound certification for five of their models.