Cinex, Venezuela, Upgrades Theatre Chain with Barco

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Tue, 04/22/2014 - 11:47 -- Nick Dager

Venezuela’s Cinex (Suramericana De Espectaculos) is upgrading all of the theatres across its chain. Venezuela’s cinema industry has experienced positive changes, with national and foreign cinema box office continuously growing, providing an opportunity for Cinex to proceed with a comprehensive digital cinema conversion for all of its complexes.

Bardan Cinema and Barco are working with Cinex in the effort, building on a longstanding relationship. Cinex will ultimately install 70 Barco digital cinema projectors, choosing from a wide array of options to ensure the perfect match for every screen.

“We at Cinex are engaged in a medium- to long-term investment plan focused on incorporating the latest technology and innovation into our business operations,” said Santiago Otero, president of Cinex. “Our goal is to provide a new cinema experience to our customers by offering the best and widest array of products and services, thus clearly differentiating Cinex as being on the cutting-edge in the Venezuelan market. Partners like Bardan and Barco are key players in helping us to reach our goals,”

"Not only does Barco offer the most robust and high-performing projectors on the market for the lowest, long-term operating cost, but their fervent commitment to Bardan to adapt to the individual needs of exhibitors in regions like Venezuela makes them an invaluable partner in serving discerning clients such as Cinex," said Daniel Benitez, CTO of Bardan Cinema.  "As they have continued to establish themselves as a leader in digital cinema, Cinex has shown a deep dedication to providing the Venezuelan people with a superlative moviegoing experience. Bardan is proud to take this journey with them."

“We have steadily grown our commitment to serving the unique needs of our cinema customers in Latin America, and Cinex is a perfect example of what’s possible if an exhibitor is focused on offering a high-quality moviegoing experience,” said Ney Corsino, senior vice president of Barco, International Sales. “We are delighted to partner with Bardan to deliver solutions that will take Cinex to the next level in cinema entertainment.”