CJ 4DPlex has unveiled new logos for its immersive seating technology 4DX and its sister brand, the multi-screen technology ScreenX. As 4DX and ScreenX have been rapidly expanding worldwide, the company implemented the new branding to increase brand consistency for 4DX and ScreenX. The goal is to position the 4DX brand as an exciting cinematic experience for customers for the next 10 years. 4DX has seen unprecedented growth and has gathered explosive popularity recently. CJ 4DPlex hopes the new branding will entrench 4DX and ScreenX as a must for global movie fans.
The new 4DX and ScreenX logos were designed by Interbrand, ranked the world’s biggest brand consultancy firm. The objective for the new design is to revitalize the overall aesthetic, improving logo visibility and ensuring consistency among brands (4DX, ScreenX). Minor modifications were mde to the original logo design. The company also launched a new brand – 4DX Screen – for auditoriums that combine both technologies. 4DX Screen’ is currently operating in 22 auditoriums worldwide gathering tremendous popularity in terms of newness and innovativeness.
The new logo keeps the minimalist black/white design for web, mobile and print usage. For signage, Passion Red will also be used as the brand’s point color. A unique font for 4DX, The X 4typography, was applied to express brand’s key value: more exciting, fun cinematic experience. Passion Red color, which represents the passion of 4DX and ScreenX fans, will be applied for signage of global cinemas.
JongRyul Kim, CEO of CJ 4DPlex said, “We appreciate a warm love been sent from movie-fans, movie industry partners, cinemas all over the world during last decade since 4DX launch. Thanks to strong support and love from all global fans, 4DX is dramatically continuing to increase in popularity, keeping breaking its record of box office and the number of audiences. The accumulated number of global 4DX audiences [has] already passed 110 million. We are happy to introduce our new brand logo and will keep providing more exciting cinematic experience for consumers globally.”
Jihun Moon, CEO of Interbrand Seoul said: “We are delighted to work with 4DX, the industry leader that represents the innovation of the film world, and launching a new logo through long-time global research and expert analysis will bring 4DX and ScreenX closer to consumers. With brand’s signature, Passion Red color and the X typography, new logo is expected to be loved by global movie fans as it has unique characteristics and personality.”