Deluxe, the global provider of digital and cloud-based services to the world’s leading content production studios and distributors, has formed a new division, Deluxe Events, to provide content mastering, localization, and distribution for physical, virtual, and hybrid experiences.
“2020 challenged the way we implemented live events and Deluxe was at the forefront of developing an elegant yet robust virtual solution,” said Anna Lee, global chief strategy officer, Deluxe. “As the theatrical experience re-emerges and physical events are gradually materializing, our content partners are seeking more innovative solutions as they navigate the evolving entertainment landscape. Deluxe is uniquely capable of pivoting to and from virtual to hybrid and purely physical experiences through our integrated content service workstream and platform capabilities.”
Deluxe, owned by Platinum Equity, expands upon its already successful support of live theatrical events, including digital cinema package mastering, keys and support, packaging and finishing, feature distribution, versioning, high speed broadband delivery, on screen promotions, social media trailers and management, trailers mastering and delivery, and advanced audio.
Virtual and hybrid events are powered by Deluxe’s cloud-based technology, Showcase, a content hub with proprietary security tools. Showcase delivers an immersive streaming experience that enables content owners to seamlessly, and intimately, connect with their global audiences. Showcase also offers clients immediate viewing data including playback counts, completion rates, as well as specific user device and region.