London-based extended reality technology company disguise has acquired Atlanta-based immersive entertainment specialists Meptik to empower a global deployment of immersive productions, studios and installations delivered by Meptik and powered by disguise.
While both companies will continue to operate as separate entities, disguise will be using Meptik’s expertise to expand its global reach, helping creatives build extended reality and metaverse experiences. Meptik’s teams will work with disguise to workshop create product roadmaps and drive new standards in entertainment technology.
Meptik specializes in creating dynamic virtual worlds. Their clients range from film studios to lifestyle brands, Fortune 500s, musical artists and more.
Combining creative and technical skills, Meptik works behind the scenes to define what’s next for extended reality, augmented reality, mixed reality, and virtual production. Co-founded by Sarah Linebaugh and Nick Rivero, their team has delivered groundbreaking projects for filmmakers and broadcasters.
xR technology unleashes storytelling potential by delivering photorealistic, three-dimensional, real-time graphics that immerse performers and audiences alike in a virtual world visible on set and in-camera.
Disguise’s extended reality workflow has, in the past two years alone, enabled more than 600 xR productions in more than 50 countries, powering live entertainment productions for music artists such as Katy Perry and Billie Eilish, film and episodic TV productions for Netflix and Amazon Prime, corporate presentations for Siemens and Verizon and live broadcast programs from Eurosport, MTV and ITV.
With new disguise locations opening around the world and a software interface available in multiple languages, disguise is accelerating the democratization of its xR workflow to meet the expanding appetite for xR, virtual production and virtual studios.
“We have always prided ourselves on our ability to service both sides of the xR equation the creative and the technical—and we love creating dynamic virtual worlds that blow audiences away,” said Rivero. “Joining forces with disguise will enhance our ability to continue to serve our clients from start to finish while maintaining our down-to-earth spirit.”
“Meptik has been a trusted partner of disguise for many years, growing to excel at bringing out the very best capability for disguise,” said CEO Fernando Küfer. “Given that we have both been, in the past two years, bringing extended reality and immersive entertainment to the world, this acquisition would expand on these efforts and lead the next era for extended reality and metaverse experiences.”