European film and television represent 32 percent of all content found on TVOD and 35 percent of SVOD in the EU. For all VOD catalogues (TVOD and SVOD), European content took a share of 33 percent, according to a report from the European Audiovisual Observatory, part of the Council of Europe in Strasbourg.
Sixty percent of all EU content available on TVOD is EU non-national and for SVOD the share of EU non-national content among all EU content is 76 percent.
The average TVOD catalogue has 5 744 titles (5 037 film titles and 707 TV seasons) and the average SVOD catalogue 1 330 titles (808 film titles and 522 TV seasons).
This new report was authored by Christian Grece and Marta Jiménez Pumares, TV and VOD Analysts within the Observatory’s Department for Market Information. The film catalogue data comes from JustWatch, Filmtoro, Chili, La Pantalla Digital and EUROVOD; the TV content data was supplied by JustWatch.
This report was supported by the Creative Europe Program of the European Commission.
In all, there are seven times more single film titles on TVOD than single TV seasons (62,717 unique film titles versus 8,766 unique TV seasons) and 4.75 times more single film titles than TV seasons on SVOD (58,805 unique film titles versus 12,358 unique TV seasons).
European content accounts for 32 percent of all content available on TVOD and 35 percent of all content of SVOD (counting films and TV seasons) but in absolute numbers more European content is available on TVOD.
TVOD (40 percent national content) has a higher share of national film and TV content than SVOD services (24 percent of national content) but most EU content on VOD is non-national.
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