Fancy House of Visual Effects has hired veteran VFX artist, designer, and creative director Tim Sepulveda as head of computer graphics and sales and marketing specialist Amy Jones as executive producer/head of sales. The studio, a sister company of Goldcrest Post, has also promoted Alex Tracy, adding executive producer to his title as head of production.
Sepulveda, whose experience spans advertising, television, film, augmented reality, and other media, will lead the studio’s CG department, oversee pipeline development and function as a hands-on artist. Highlights of his 20-year career include senior artist and technical positions with Framestore Pictures, The Mill, Vitamin Pictures and Charlex. He also has lengthy experience as a freelancer. His recent credits include work for Disney, Apple, Samsung, and Facebook. He also played a lead role in augmented reality projects for major music artists including Amon Tobin and Roger Waters.
Fancy House of Visual Effects founder and VFX supervisor Randie Swanberg was impressed by Sepulveda’s diverse background, creative enthusiasm and work ethic. “We’re cut from the same cloth,” Swanberg says. “We invest ourselves in our clients, are single-minded in execution and have fun doing it. We love the creative process and are excited by the work.”
Sepulveda saw an opportunity to join a studio with a nimble structure and a creative focus. “I like an intimate, boutique environment with a commitment to artistic excellence,” he explains. “I’m excited to be part of a studio with the flexibility to navigate different types of projects, staff them correctly, execute them properly and deliver them on time.”
Jones’ role is to lead sales and business development and facilitate collaboration between the studio’s creative team and clients. Her background includes sales and marketing roles at visual effects studios, advertising agencies and commercial production companies. Most recently, she served as director of business development at the New York creative production studio Taylor James Ltd where her focus was on advertising and digital content for agencies and brands. Prior to that she was head of sales at Framestore Pictures.
Swanberg is looking to Jones not only to broaden the studio’s outreach but also to work with clients to ensure their creative and practical goals are met. He says, “She is someone clients have confidence in and can communicate with to have their needs addressed. She is also engaging, funny and interesting, all the qualities you want in someone representing your company.”
Jones says that Fancy House of Visual Effects has “a rare combination of incredibly talented artists who are also grounded and down-to-earth.” “This studio is a hidden gem,” she says. “I can’t wait to introduce them to new clients. It’s exciting.”
Tracy’s new responsibilities include client liaison, line producing, bidding, scheduling, and product management. Tracy, who joined the company in 2021, helped manage the delivery of hundreds of high-resolution animated sequences that brought Georgia O’Keeffe’s artwork to life.
“Alex has been integral to our success,” says Swanberg. “He's enthusiastic, energetic and he covers all the facets of our business, freeing up our creative team. We wanted to give him an opportunity to step up and take on a more client-facing role as our production calendar continues to grow.”
Tracy says the key to his role is to communicate with clients and offer straightforward information. “I enjoy creative problem-solving,” he says. “Our aim is to be transparent and honest, and to always exceed expectations.”
Fancy House of Visual Effects fancyvfx.tv