The Boxoffice Company has agreed to launch showtimes, ticketing and technology for the popular theatre chains, B&B Theatres, CGR Cinemas, Cinépolis USA, Everyman Cinemas and Landmark Theatres, using its Boost platform. The new deals represent a company milestone for The Boxoffice Company’s Boost platform, now representing more than 100 new theatre chains with all their digital marketing needs.
The Boxoffice Company powers Google, IMDb, Bing, TikTok, Apple and many others with their showtimes and ticketing capabilities, selling over a half billion dollars in ticket sales for exhibitors in 2022. During Easter Weekend, The Boxoffice Company generated hundreds of thousands of tickets each day.
The new agreements expand The Boxoffice Company’s already comprehensive direct-to-theatrical network, broadening its impact with the Boost platform with important chains throughout the United States (B&B Theatres, Cinépolis USA, Landmark Theatres), the United Kingdom (Everyman), and France (CGR). Boxoffice works with the top exhibitors, helping grow their businesses with the company’s Boost product, an integrated platform of digital marketing and ecommerce solutions.
According to a Boxoffice survey of theatre owners this month, more than half of all worldwide movie tickets today are now purchased online, and most of those online tix are direct-to-theatre. With theatre owners planning to upgrade their systems over the next few years, the Boxoffice Company plays a leading part in that evolution by helping exhibitors maximize revenues and digital engagement, while retaining control over their customer data.
“The Boost platform has reached a significant milestone and has come of age with the recent addition of major circuits in major markets,” says Stan Ruszkowski, president of The Boxoffice Company. “With our superior tech, we generated over a half billion dollars in ticket sales last year, supporting theatre owners, no matter what size the cinema, with creative digital solutions that are exceptionally easy to manage. In the last few weeks, we helped sell hundreds of thousands of tickets each day to ‘The Super Mario Bros. Movie.’ Film fans are often looking for ways to purchase tickets directly from their theatre websites, and The Boxoffice Company is excited to help exhibitors build their digital presence and grow their businesses with our Boost platform.”
“We’ve created a Shopify-like experience, with exhibition-specific tools for movie theatres to control their own digital destiny,” says Marine Suttle, chief product officer of The Boxoffice Company. “We are constantly evolving and innovating the exhibition experience with new features so that theatre owners can create their own digital brand presence with the media, showtimes, food and beverage purchasing, and ticket-buying capabilities provided by our white-label high-performance software, while retaining full control over their own customer information.”