French Theatre Chain CGR Adopts HTS YouActive Technology

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Tue, 06/25/2013 - 14:44 -- Nick Dager

Highlands Technologies Solutions has announced a technology and commercial partnership with the French exhibition network Circuit Georges Raymond to test and evaluate YouActive, HTS’s innovative interactive system.

Jocelyn Bouyssy, CEO of CGR Cinemas said, “Our strong and long relationship with the HTS founders encourages our group to enter into this new step for digital cinema. CGR has always supported innovation when it improves entertainment for our audience. We have successfully launched digital projection, 3D and live events; interactivity will certainly be the next level.” 

YouActive connects the audience to the theaters through the main social networks. 

Patrick Zucchetta, president of HTS said, “It is for us an honor to restart a new cooperation with CGR, who was the first in Europe to embrace their full migration to digital cinema in 2007. We believe that Interactivity is a logical evolution of digital cinema capabilities.” 

YouActive will come as two new products: YouActive Lobby and YouActive Big Screen, which have been designed to allow a dynamic profiling content playback, manage precisely targeted marketing campaigns and boost the efficiency for advertising companies as well as for film distributors from the lobby to the big screen.