The data company Hammerspace has expanded its European presence to provide organizations with ability to consolidate datacenter and cloud storage while orchestrating global data to decentralized applications and users. Today, more than 35 percent of the Hammerspace customer base is in Europe, the Middle East and Africa. EMEA growth has been fueled by the availability of the Hammerspace software in local regions of AWS, Azure and Google Cloud. The company says the addition of a London-based hub, local sales team, and a new distribution partner enables it to support its EMEA customers most effectively and accelerate business in high-growth markets.
Led by Chris Bowen, senior vice president of global sales, the new EMEA team includes Spinnakar as the strategic distribution partner, Iain Malins as sales director, and Ian Marcroft as technical director. Hammerspace has a 100-percent channel strategy and has selected this team to help users architect and deploy an optimal solution to bring all their distributed datacenter and cloud data together into a global data environment. Hammerspace intends to continue adding EMEA local sales, technical, and support teams throughout 2022.
“Hammerspace is radically advancing the way organizations access and manage their massive data sets, making it possible for distributed organizations to accelerate innovation and deliver the just-in-time'performance and access to data that a remote workforce requires,” said Gerard Brophy, managing director at Spinnakar. “We are thrilled to bring the Hammerspace Global Data Environment to our partners and customer base across Europe.”
The global data era has arrived, accelerated dramatically by pandemic-induced decentralizing shifts in organizational operations and talent resources. Data is increasingly being created and stored in a variety of locations – at the edge, in multiple data centers and cloud regions. As a result, data needs to be a globally consolidated and consumable resource. The Hammerspace platform delivers the world’s first and only solution to give high performance, local read/write data access to global users and applications, of all of an organization’s data, no matter where it is stored. Hammerspace enables users working from anywhere in the world access to use their choice of applications, compute resources, and data to effectively do their jobs.
“Businesses are struggling with the increasing demands of the distributed workforce, hybrid cloud environments, and multi-cloud deployments; it has never been more critical to orchestrate and manage global data resources,” said Malins. “I am excited to bring Hammerspace’s global data environment to my customers in EMEA, to provide solutions to these key issues.”
“I am really looking forward to being able to go into my media customers in Soho with a global file system that is fit for purpose,” said Marcroft. “I have spent around 10 years in the media and entertainment sector both at Isilon and Qumulo and one the most frequently requested features was a global namespace. Most of my customers want to maintain on-prem storage for regular workflows and burst to the cloud when larger 8K and 16K projects are needed. They also have a multi-cloud strategy and need to quickly build systems using infrastructure as code. Hammerspace will give them the ability to quickly orchestrate workflows in different regions and across cloud vendors to enable cloud hopping.”