Hoyts, the largest single-brand movie exhibitor in Australia, has commissioned D-Box haptic recliner seats in for seven additional Hoyts’ locations, to be installed by the end of 2023. This will raise the total number of Hoyts theatres equipped with D-Box technology over the last four years to 22, many of them full-fledged D-Box auditoriums.
D-Box now has more than 850 auditoriums installed or committed around the world.
“The box office has shown that moviegoers, now more than ever, have a strong appetite for premium experiences,” said Sébastien Mailhot, president and CEO of D-Box. “This is true not only in the Americas but also Down Under. Hoyts’ occupancy rate is very good, and they have decided to capitalize on that market trend by providing their moviegoers with an unparalleled premium entertainment experience. Hoyts has proven to be a great partner and I want to take this opportunity to thank them for their commitment in growing our respective businesses and their confidence in our immersive haptic technology.”
“Whether they’re watching the latest horror movie, a blockbuster or even a musical comedy, our guests immerse themselves much further into the movie-going experience through the D-Box haptic seats,” said Damian Keogh, president, and CEO of the Hoyts Group. “We are thrilled to bring this premium technology to even more movie lovers across the country, providing them with a truly immersive way to view exciting films. In today’s competitive environment, where everyone is competing for the attention of consumers, D-Box gives us a definite edge in our market and has already had an amazing effect on our brand awareness, customer satisfaction and, most importantly, ticket sales.”