Taking the brand promise of Live the Movie to a new level, Inox has launched India’s first MX4D Theatre at the existing Inox multiplex at Inorbit Mall at Malad in Mumbai.
Present at the launch were acclaimed Bollywood actress Richa Chadha, Alok Tandon, chief executive officer, Inox Leisure and Mark Kamiyama, global head – sales, MediaMation.
“Technology innovations are always so exciting,” said Chadha. “What’s special about MX4D is that it is seamlessly immersive and pulls you right into the movie plot. Each of these 4D effects are so well programmed that you actually end up feeling that you are a part of the scene."
All the she seats in the auditorium feature a full range of motion and effects to enhance Hollywood’s latest releases. Moving beyond standard 3D, they utilize MMI’s newly patented armrest, which enables every customer to have a better communal experience across an entire theatre. Additional atmospheric effects include wind, fog, rain, and strobes.
Inox Leisure Limited www.inoxmovies.com
MediaMation www.MX-4D.com