Kira Karlstrom has been appointed business development executive of Arsenal FX, the visual effects post house specializing in high-end commercial finishing. Previously, she was a manager in the Live Events Division at Marvel Entertainment.
At Arsenal FX she will be responsible for procuring new clients and identifying fresh business ventures and opportunities. Karlstrom’s immediate focus will be to strategically strengthen and further position the Arsenal FX brand. This includes leading an effort to integrate the animation discipline in the Arsenal FX design department to customize content and messaging through visual storytelling across multiple platforms.
“Kira is an award-winning creative producer with a keen expertise and years of experience in animation, live action and broadcast television,” said Mark Leiss, managing partner of Arsenal FX. “She is a proven leader and an executive who is equally comfortable with both the business and creative sides. Her unique set of skills is a true asset to our team.”
“My goal is to reinforce the client partnerships we already have and foster new relationships by bringing in unique and cutting edge creative talent,” Karlstrom said. “Championing this talent will allow us to be more than just a traditional post-production VFX studio, but also the creative ideation that will give us the flexibility to expand in the marketplace.”
“I see opportunities to broaden our work into co-branded TV spots, network animation, and live events, as well as commercial and digital content,” Karllstrom continued. “These new avenues are crucial not only for our brand, but, more importantly, for our clients. And, it will allow us to compete with any full-service post production, VFX or design studio.”
Arsenal FX www.arsenalfx.tv