Korea Lotte Cinemas presented the FIFA World Cup match between Korea and Argentina live in 3D to 52 of its theatres. The company has announced that more matches will also be presented live at its theatres. “We are very pleased to have chosen GDC servers because other than their impressive reliability the speedy software upgrade to enable live 3D telecast has saved us much time and costly new hardware acquisition needed ” said Edward Muk Choi technical manager of Lotte Cinemas. “The GDC solution has also greatly reduced the hardware complexity. As a matter of fact GDC server is currently the only one on the market that has a built-in integrated 3D receiver-decoder in its digital cinema servers so as to seamlessly support 3D live broadcast without additional boxes.” “The success of live broadcast of 2010 FIFA World Cup in 3D exemplifies not only GDC’s technical capability but also our vision in digital cinema technology. The existing GDC servers can be upgraded to include an integrated 3D receiver-decoder capability through a software upgrade and there is no need for any extra hardware whatsoever ” says Dr. Man-Nang Chong founder and CEO of GDC Technology. “After successfully carrying out two separate demonstrations of this capability in Beijing and Seoul about a month ago we are pleased to win the confidence of Lotte Cinemas to adopt GDC solution to bring live 3D FIFA World Cup broadcast to its cinemas. This project would not have been successful without the technical support given by Lotte Cinemas and Eugenetek a GDC dealer and South Korea’s leading cinema equipment and service provider. Together we are proud to have brought to soccer fans in Korea the first-ever live 3D FIFA World Cup broadcast.” GDC Technology www.gdc-tech.com