The Kuwait National Cinema Company has signed an agreement with CJ 4DPlex to bring its panoramic film-viewing experience ScreenX to the Middle East. The agreement represents the first ScreenX screen to be installed Kuwait.
Kuwait National Cinema Company was established in 1954 as the first cinema operator in the GCC. KNCC operates under the Cinescape brand.
“We are proud to once again join forces with CJ 4DPlex, whose efforts have been key in the success of 4DX in Kuwait,” said Khaled Al Marzooq, business development manager of KNCC. “This new and exciting ScreenX partnership not only solidifies an already strong relationship, but paves the way to many more collaborations in future market-leading innovation. We are beyond excited to see what the future holds.”
“Through this new partnership, the ScreenX footprint continues to expand into new markets, following earlier rollouts from Asia and Europe to the Americas,” said Byung-Hwan Choi, CEO of CJ 4DPlex. “This expansion of ScreenX into the Middle East builds on the region’s positive momentum, and positions it strongly as the cinema industry moves into the future.”
CJ 4DPlex http://www.cj4dplex.com