Lightcraft, SolidAnim Announce Sales Agreement

Bookmark and Share

Thu, 01/30/2014 - 15:03 -- Nick Dager

Lightcraft Technology and SolidAnim have agreed to combine their Previzion and SolidTrack product offerings in order to provide a full range of virtual production tools for the entertainment industry.

Both companies have entered into a mutual distribution agreement to sell each other’s products in conjunction with their own products in their respective regions, thus supplying their customers with a single source for both optical and marker-less tracking for real time visual effects and on-set visualization systems.

With this agreement, both companies can now provide their customers with the option to use any type of camera tracking whether it is encoded cranes, optical tracking or marker-less tracking while still using their preferred solution to visualize and composite the live action elements and backgrounds.

Eliot Mack, CEO of Lightcraft Technology said, “It is impossible to find a single tracking technique that will work in every scenario. In fact, we have found that often you will need to use a combination of techniques to produce a tracking result that is both accurate and stable enough to use in live compositing.”

Isaac Partouche, CEO of SolidAnim added “We have had to concentrate on building a tracking solution that is fast and easy to set up while maintaining the flexibility to adapt to a constantly changing production environment. Now, with the combination of our two companies' products, we can provide both the flexibility and speed of marker-less tracking with the accuracy and stability of the Previzion system for finishing in camera for which Lightcraft is known.