Pioneering show runners Jesse Alexander (Heroes Lost) Tim Kring (Heroes Crossing Jordan) Javier Grillo-Marxuach (The Middleman Medium) and Naren Shankar (CSI UC: Undercover) will partake in an in-depth panel discussion about transmedia — branding and storytelling across multiple media channels — at SMPTE's annual fall conference later this month. They are the first of several top creative talents to be named to the session which will be moderated by noted author and journalist David Kushner and sponsored by the Fast Company magazine. Rebel Alliance – Geeks Lead Hollywood into a New Era will take place Tuesday October 28 from 10:15 AM – 11:45 AM at the Renaissance Hotel in Hollywood California. Produced by the Society of Motion Picture and Television Engineers the leading technical society for the international motion imaging industry SMPTE 2008 is dedicated to content creation management distribution and display technologies. “These amazing talents are harnessing technology to transform entertainment ” says Kimberly Maki SMPTE and SMPTE 2008 executive director. “It will be inspirational to see the work our engineers have enabled and to gain a sense of what we need to invent next.” Rebel Alliance is the outgrowth of a Kushner/Fast Company feature in which the writer detailed how a group of Hollywood creatives is redefining branding and entertainment for the convergent interactive age. The transmedia session is part of SMPTE 2008’s opening morning activities which also include an address by world-renowned scientist Karlheinz Brandenburg widely called the “father of MP3.” SMPTE 2008 is a professional educational conference and trade show featuring the latest media technologies and innovations likely to become reality within the next five years. International thought leaders will present peer-reviewed white papers case studies and tutorials and leading entertainment hardware software and service companies will provide hands on demonstrations of their latest solutions. SMPTE 2008 will shine a light on a wide range of issues including: · Digital convergence: 3D games and movies in the home · DTV: moving toward an analogue–free future · New displays · Digital image acquisition and quality standards · IPTV and Internet video Kushner reports on the key leaders and innovators of the information age as a contributing editor of Wired and Rolling Stone magazines and a frequent guest on CNN and NPR. Companies interested in sponsoring or exhibiting at SMPTE 2008 should contact Kimberly Maki 914 761-1100 x4960. SMPTE 2008: Annual Tech Conference & Expo http://smpte2008.org
