The launch of curbside concessions pickup, powered by Vista Cinema mobile apps, allows cinemas the opportunity to generate revenue and keep a connection with their moviegoers while theatres are closed due to COVID-19. With the Vista app, moviegoers are able to place orders easily from home, drive to their local theatre and pick up their order, all with no contact. The workflow and technology emphasize speed and safety.
Larry H. Miller Megaplex Theatres was one of the first to embrace curbside pickup when their theatres closed, with 14 of their 15 sites now running the initiative. Ryan Miner, Megaplex’s vice president of digital strategy said, “I can say emphatically that we could not have done this without the team at Vista. It’s an invaluable partnership. In just the past few weeks, we’ve seen our mobile app uptake increase dramatically. Where typically we would have 1,400 or so downloads and installs of our app per month, we’re seeing over 6,000 across iOS and Android in the same amount of time.”
Vista mobile apps also provide an easy link to Vista customers’ loyalty services, keeping cinemas connected to their audiences. Miner added, “The loyalty connection opens opportunities for us too. We can see more of what our guests are interested in and stay connected to them. We can delight our loyalty members with free drink refills and reward them with points for their popcorn purchases.”
Blake Andersen, president of Megaplex Theatres said, “The result of this for our employees has been huge. We haven’t had to let a single full-time hourly employee go despite closing our doors. For them to be able to work on-site, to see customers—while maintaining safe social distancing—and actually be busy? It’s been immeasurable for morale.”
Leon Newnham, chief executive, Vista Cinema said, “During this uncertain time we’re aiming to provide solutions that allow our customers to continue to source revenue, keep in contact with their moviegoers and start to plan for how they may adapt when reopening. Curbside pickup is a great example of this, and it’s brilliant to see our cinema customers embrace this functionality and see the results it’s driving for them.”
Vista Entertainment www.vista.co